Music Industry

Instagram To Pay Content Creators Via ‘Badges’ Program and Ad Revenue


DJ Louis XIV. (Source: Vanity Fair)

As of June 2020, Instagram will finally financially reward content creators using Instagram Live as a creative and broadcast portal. Via both the rollout of 10-15 second ads in Instagram Live, as well as new program, “Instagram Badges,” creatives will be rewarded for live fan engagement. Instagram’s updates were announced on May 27 via a blog post.

Created, in part, due to a 70% increase in Instagram Live usage at the onset of the COVID-19 pandemic, the program — similar to incentivization programs used by online broadcaster Twitch — ultimately allows for creatives to earn revenue via their tune-in fanbase “tipping” during creators’ live videos. As well, the platform will engage in ads that will play at the start of each user’s active engagement. The revenue from these ads will be paid at 55% to the creator, and 45% to Instagram. There is no word, as yet, regarding how long a user must be engaged with the live stream for the revenue to be paid.

Many would presume that the spike in online DJ and music sets, including, but not limited to, the likes of D-Nice and the Verzuz concept would have a significant role to play in the development of this revenue concept. In the month and a half between D-Nice’s March 22 DJ set (which peaked at 150,000 users) to Jill Scott and Erykah Badu’s May 9 Verzuz battle (where 750,000 users tuned in), Instagram Live engagement with well-advertised musical events grew 400%. Unless paid for by a third-party sponsor, these are events that are occurring for free.

Four Color Zack (and others) have adapted to online DJ sets. Moreover, there is potential that festivals like Coachella will either be rescheduled entirely or be streaming-only events. Instagram making a financial play to help content creators and brands having to adjust live-first activities to the current digital-only era makes sense.

Recently, DJs broadcasting live on Instagram had their sets flagged for copyright violations. As of May 28, DJs have been advised to play 90-second clips of music. Furthermore, they have reminded users that “people also have access to a library of custom music and sound effects at no cost using [parent company] Facebook’s Sound Collection.”

Badges will begin testing next month with a small group of creators and businesses. Over the coming months, it will expand across the US, Brazil, UK, Germany, France, Italy, Turkey, Spain, and Mexico. Instagram asks content creators wanting to be considered for Badges access to fill out this form.

Within the past month, numerous updates to Instagram’s relationship with the DJ community have occurred. This is likely the first of many updates on a creative and financial level between the portal and the creative community.

Related Post: D-Nice’s Instagram Live Set Goes Viral

Beatsource LINK Launches Integrations With Algoriddim’s djay and djay Pro Apps

Algoriddim Beatsource LINK
Source: Beatsource

Beatsource LINK, the joint venture between DJcity and Beatport, has launched new integrations with Algoriddim‘s djay and djay Pro apps. The announcement follows the beta launch of Beatsource LINK in Pioneer DJ‘s rekordbox software in early May.

With a subscription to Beatsource LINK, open-format DJs can access millions of curated tracks and hundreds of playlists within their performance software. Premium subscriptions offer Beatsource LINK’s patented offline mode, which enables DJs to play their tracks without an internet connection.

Algoriddim, which has millions of customers, offers their djay app on iOS and Android devices, and their djay Pro app on Mac and Windows.

Beatport LINK, which is built on the same technology as Beatsource LINK, has also been integrated into djay and djay Pro.

Algoriddim Beatsource LINK
Beatsource LINK in Algoriddim’s djay and djay Pro app. (Source: Beatsource)

Karim Morsy, co-founder and CEO of Algoriddim, said in the press release:

“We’re excited to partner with Beatport and Beatsource to bring the best in electronic and open-format music to millions of djay users. Having the entire Beatport and Beatsource catalogues right at your fingertips, including the top tracks played by the world’s top DJs, opens up a new gateway into the art form.”

DJs can sign up for a free 30-day trial of Beatsource LINK here.

Related Post: First Look: Beatsource LINK Public Beta for Pioneer DJ’s rekordbox 6.0.1

European DJs and Artists Will Require a Visa to Perform in the UK Starting 2021

Busy P
Busy P performing at the XOYO Club in London. (Source: Facebook)

Earlier this week, Britain’s Home Office announced that EU artists and performers will need to apply for a Tier 5 visa to work in the UK once the Brexit transition comes to an end in December.

This controversial decision will halt freedom of movement for any live performers between the UK and the EU. A Tier 5 visa will cost performers up to £244 and requires a certificate of sponsorship. Once granted, the permit will last between 12 to 24 months.

There have been a lot of disagreements on this subject within the UK government, Culture Minister Nigel Adams stated last month that “it was absolutely essential” to protect free movement for artists post 2020 in an interview with Music Week.

Music industry groups in the UK have started petitions demanding a free or affordable two-year working visa for artists and performers.

Related Post: DJcity UK’s Most Downloaded Tracks of January 2020

‘MikiDz Podcast’: The Charlie Sloth Interview

On this week’s episode of the MikiDz Podcast, UK radio personality Charlie Sloth pays the crew a visit. They discuss his come up on BBC Radio 1, his Fire In The Booth freestyle sessions, the London club scene, and more.

Watch the MikiDz Podcast above. It is also available on Apple Podcasts, Mixcloud, and Spotify.

The MikiDz Podcast is a talk-show that discusses news and topics in the DJ and nightlife industries. It is hosted by MikiWAR, DJ Dainjazone, and DJ Rell. The MikiDz Show, which is also hosted by Miki and Dainjazone, features live performances from the world’s most-skilled DJs.

Related Post: ‘MikiDz Podcast’ Special Edition: Memories of Kobe Bryant

Mr Eazi x DJcity UK Ticket Giveaway

We’ve teamed up with Mr Eazi to give away three pairs of tickets (1 pair for each show) for his upcoming UK tour Lagos 2 London.

13th November – Manchester
15th November – Birmingham
17th November – London

For a chance to win a pair of tickets, follow DJcity UK on Instagram, then like and share the DJcity UK Instagram post using ONE of the below hashtags for your chosen city.

#Lagos2London13 – Manchester
#Lagos2London15 – Birmingham
#Lagos2London17 – London

Make sure you also tag DJcity UK and Mr Eazi when you share your Instagram post.

Winners will be chosen at random and notified prior to the event.

Related Post: Mr Eazi Drops New Single ‘Supernova’

Attend the Red Bull 3Style UK Hangout

Red Bull 3Style is more than a competition; it’s a celebration of DJ culture. As part of this year’s UK national final, get a chance to network with DJs from all over the nation ahead of the battle, from 7:30-9:00PM.

Competing in this year’s UK national final will be DJs Rumz, Revrt, X-Ray Ted, DJames, L-Biz, and Isit. The winner of the battle will represent the UK at the world finals in Moscow.

The event is taking place at Revolution Deansgate Locks in Manchester on 14th November. For more information on the Red Bull 3Stye UK National Final visit their page HERE.

Related Post: Watch: Red Bull 3Style X UK Finalists

Beatsource and DJ Spider Launch ‘The 20 Podcast’

DJ Spider
DJ Spider at Hakkasan Nightclub in Las Vegas (Source: Facebook)

Beatsource, the new digital music service from Beatport and DJcity, has launched The 20 Podcast. Hosted by DJ Spider, the show features interviews with influential DJs and music industry professionals. Spider and the guests begin by going through standout tracks from Beatsource’s weekly list of must-have songs, The 20.

For the debut episode, Spider sits down with Miles Beard, VP of A&R at Artist Partner/Artist Publishing Group (APG), an arm of Atlantic Records. Miles was responsible for signing Charlie Puth and has A&R’d hits for stars like David Guetta, Pitbull, and Jason Derulo. Miles discusses his journey from starting as a DJ in Los Angeles to becoming a successful A&R.

Watch two clips below, and listen to the full episode on Apple Podcasts, Mixcloud or Spotify.

Related Post: Beatsource Public Beta Launches

BBC Radio 1 Search for Christmas Presenter

Anyone with radio experience is being invited to send their demos to BBC Radio 1 with a chance of appearing on their Christmas schedule. From Boxing Day until New Year’s Eve, Radio 1 wants to showcase the best in new and emerging talent and offer a once in a lifetime opportunity to broadcast nationally with them.

The station is looking for those who know their way around a radio desk and have previous radio experience, be it in community, hospital, student or local radio.

Aspiring presenters can submit their demos via the Radio 1 website with submissions closing midnight on Sunday 27th October.

All applicants must be 18 or over and have prior radio experience.

Related Post: Watch DJ Prospect’s Scottish Takeover for DJ Target on 1Xtra

Official Dubai DJcity Linkup *Reminder*

The official Dubai DJcity Linkup is taking place next Wednesday 16th October from 4pm to 6pm at Hall 4, Dubai World Trade Centre. This time we have teamed up with Sample Music Festival to deliver an interactive networking event.

The DJcity Linkup is a FREE event.

To RSVP and for more information on the event visit HERE.

Related Post: Dubai DJcity Linkup Announced

Last Chance to RSVP for the DJcity UK Linkup

We have joined forces again with BEATGEEK for an exclusive DJ, producer, and brand event. The official DJcity UK Linkup is taking place this Sunday 29th September from 3pm to 6pm at Aures London, 18 Leake Street, Lambeth, SE1 7NN.

The DJcity UK Linkup is a FREE event.

RSVP if you would like to attend the Official DJcity UK Linkup 2019 HERE.

Related Post: DJcity UK Linkup 2019 Announced

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