DJ Mel. (Credit: Daniel Boczarski)
As of June 2020, Instagram will begin financially rewarding content creators who use Instagram Live. Through both the rollout of short advertisements and the new “badges” program, creatives will be rewarded for live fan engagement. Instagram’s updates were announced on their website on May 27 .
Created in part due to an increase in Instagram Live usage at the onset of the COVID-19 pandemic, the program, similar to incentivization programs used by online broadcaster Twitch, ultimately allows for creatives to earn revenue via their fanbase “tipping” during creators’ live videos. Also, the platform will utilize advertisements that play at the start of each user’s active engagement. The revenue from these ads will be paid at 55% to the creator, and 45% to Instagram.
Recently, DJs broadcasting live on Instagram had their sets flagged for copyright violations. As of May 28, DJs have been advised to play 90-second clips of music. Furthermore, they have reminded users that “people also have access to a library of custom music and sound effects at no cost using [parent company] Facebook’s Sound Collection.”
Instagram’s badge program will begin testing next month with a small group of creators and businesses. Over the coming months, it will expand across the US, Brazil, UK, Germany, France, Italy, Turkey, Spain, and Mexico. The badge icons can be purchased by fans during live performances and appear next to that fan’s name in the chat. Instagram has asked content creators wanting to be considered for badge access to fill out a short application form.
Stay tuned for more updates on live streaming as the practice continues to show promise within the DJ community.
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inMusic and Stanton Logos
Earlier today, inMusic announced the acquisition of Stanton from Gibson Brands, Inc., which adds the brand to their roster that includes Numark, RANE, and Denon DJ. Stanton has been an industry leader in the design and manufacturing of professional audio products for DJs and turntablists for over 70 years.
Stanton has a reputation for creating ground-breaking solutions for the DJ market, including Final Scratch (the industry’s first DVS solution), stereo cartridges designed for the working and performance DJ, and one of the first innovative standalone smart controllers.
Jack O’Donnell, CEO of inMusic, says:
“inMusic continually redefines the landscape for expressive DJ performance through unparalleled innovation and a dynamic response to the demands of its customers. With Stanton joining the home of the world’s premier music and audio technology brands, inMusic’s ground-breaking advancements in engineering, design and technology guarantees Stanton’s place at the forefront of this performance-driven industry, in the world’s true home of DJ.”
For more information about the acquisition, visit here.
Beatsource LINK, the joint venture between DJcity and Beatport, has launched new integrations with Algoriddim‘s djay and djay Pro apps. The announcement follows the beta launch of Beatsource LINK in Pioneer DJ‘s rekordbox software in early May.
With a subscription to Beatsource LINK, open-format DJs can access millions of curated tracks and hundreds of playlists within their performance software. Premium subscriptions offer Beatsource LINK’s patented offline mode, which enables DJs to play their tracks without an internet connection.
Algoriddim, which has millions of customers, offers their djay app on iOS and Android devices, and their djay Pro app on Mac and Windows.
Beatport LINK, which is built on the same technology as Beatsource LINK, has also been integrated into djay and djay Pro.
Beatsource LINK in Algoriddim’s djay and djay Pro app. (Source: Beatsource)
Karim Morsy, co-founder and CEO of Algoriddim, said in the press release:
“We’re excited to partner with Beatport and Beatsource to bring the best in electronic and open-format music to millions of djay users. Having the entire Beatport and Beatsource catalogues right at your fingertips, including the top tracks played by the world’s top DJs, opens up a new gateway into the art form.”
DJs can sign up for a free 30-day trial of Beatsource LINK here.
Benito Antonio Martínez Ocasio, also known as Bad Bunny, photographed by Gabriela Berlingeri. (Source: Rolling Stone)
After releasing his surprise album “LAS QUE NO IBAN A SALIR,” Bad Bunny made history last Thursday by becoming the first Latin urban music artist to make the cover of Rolling Stone magazine. The Puerto Rican star was also the first artist to have a Rolling Stone cover story done during the pandemic.
This historic article features a glimpse at the life of the Grammy-nominated reggaeton artist while quarantined in Puerto Rico.
The cover story, which was written by Rolling Stone’s Latin music editor Suzy Exposito, broke ground by being the magazine’s first article completely worked on by Latinas. It includes photographs by Bad Bunny’s girlfriend Gabriela Berlingeri, and it was transcribed and translated by Alex Douglas-Barrera.
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DJ Spider catches up with veteran DJ/producer Spryte on this week’s episode of The 20 Podcast. The Chicago native shares valuable information for DJs during the lockdown. He talks about how he’s diversified his income by producing music for TV, film, and video game live streams. Spryte also looks back on his early days as a turntablist and b-boy, and the DJ AM era.
Watch the interview above. An audio version of the podcast is also available on all major platforms.
Hosted by DJ Spider, The 20 Podcast features conversations with influential DJs and music industry professionals. Spider and his guests begin each episode by going through Beatsource‘s weekly list of must-have tracks, The 20.
Lil Jon and T-Pain. (Source: Instagram)
Amid the pandemic, the music industry has begun to accept live streaming as a new industry norm. Adapting to platforms like Instagram, TikTok, and Twitch as the points of most powerful engagement is unique, and may not last. But for now, these are the leading spaces developing hits.
Recently, digital marketing agency Gupta Media hosted The New Normal, a Zoom panel featuring RCA Records’ Executive Vice President of A&R (and Keep Cool co-founder) Tunji Balogun, Friends At Work founder and CEO Ty Stiklorius, entertainment lawyer Doug Davis, and moderator Bill Werde, the director of Syracuse University’s Bandier undergraduate music industry program.
“We are trying to monetize these things on the fly and not wait for touring to come back,” Doug Davis said. “‘Sit and wait’ is not a good business model for what we do.” Davis has put this theory into practice. In under seven days, he, alongside Balogun, engineered the official release of Usher, Lil Jon, and Ludacris collaboration “SexBeat.” The track was “premiered” during T-Pain and Lil Jon’s Verzuz producer battle on Instagram Live on April 4. By April 10, the track was officially released as a single.
“We have this group chat, where a lot of the A&R team talk about what’s going on, and we were all watching the battle, and as soon as that song started to get previewed, everyone was like, ‘This needs to drop immediately,'” Balogun said. Doug Davis continued, “The beat battle was Saturday, we were doing the record deal on Monday and Tuesday. We had done a three-way record deal, Usher, Ludacris, Lil Jon by Wednesday to get the record out on Spotify by Friday. That’s how fast we are moving and seizing an opportunity. Tunji’s label was unbelievable in how they seized it. That’s how fast it is happening. We are trying to monetize these things on the fly and not wait for touring to come back.”
As for expanding the reach of a hit, look no further than songs like Megan Thee Stallion‘s “Savage” and Drake‘s “Toosie Slide” and their growth via the platform TikTok. Users of TikTok, an app on which two billion people are spending 14 hours a month watching short videos, are isolated in their home recording videos of themselves dancing to hit songs. “Toosie Slide” is particularly well-suited for the platform, as it includes brief dance instructions repeated in the hook. Regarding how TikTok has grown during the COVID-19 era, The Hollywood Reporter notes that the app has “become the great equalizer, collapsing the distance between a ‘capital s star’” and non-star content creators.
Finding ways to monetize this sudden change in content creation is essential. “Tech companies, Instagram Live, are going to get smarter about how to empower artists in those spaces, how to make it worth our while so that we are not just having 300,000 people tune in and not have any access to data around that or access to income from that,” says Stiklorius. “That is going to keep evolving in a way that is long-lasting and will create new revenue streams for artists.”
Twitch’s established growth in the gaming industry as a monetizable platform has intrigued music industry executives during this era. According to Balogun, “The people at Twitch, which is a monetizable platform, unlike Instagram, are working with a lot of different artists and tapping into that technology and looking forward to finding new ways for artists to make money in that space.”
“You are going to see the live stream world continue to grow,” Balogun continues. “It wasn’t really a legitimate form of entertainment until this happened.” Stiklorius agrees, noting, “I can’t imagine that DJs and artists aren’t going to continue doing [live streams].” Moreover, she imagines that “much-reduced” ticket prices will spur the continuation of streaming as a solution.
Social media’s adaptations in the wake of the COVID-19 outbreak has led to what The Hollywood Reporter refers to as “a community riffing off each other and inspired by developing amazing creativity.” The music industry appears to be adapting for the speed at which hit songs are being created and spread.
Related Post: Notable DJs Share Plans for Dealing With Coronavirus
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