DJcity News

Instagram To Pay Content Creators Via ‘Badges’ Program and Ad Revenue

DJ Mel. (Credit: Daniel Boczarski)

As of June 2020, Instagram will begin financially rewarding content creators who use Instagram Live. Through both the rollout of short advertisements and the new “badges” program, creatives will be rewarded for live fan engagement. Instagram’s updates were announced on their website on May 27 .

Created in part due to an increase in Instagram Live usage at the onset of the COVID-19 pandemic, the program, similar to incentivization programs used by online broadcaster Twitch, ultimately allows for creatives to earn revenue via their fanbase “tipping” during creators’ live videos. Also, the platform will utilize advertisements that play at the start of each user’s active engagement. The revenue from these ads will be paid at 55% to the creator, and 45% to Instagram.

Recently, DJs broadcasting live on Instagram had their sets flagged for copyright violations. As of May 28, DJs have been advised to play 90-second clips of music. Furthermore, they have reminded users that “people also have access to a library of custom music and sound effects at no cost using [parent company] Facebook’s Sound Collection.”

Instagram’s badge program will begin testing next month with a small group of creators and businesses. Over the coming months, it will expand across the US, Brazil, UK, Germany, France, Italy, Turkey, Spain, and Mexico. The badge icons can be purchased by fans during live performances and appear next to that fan’s name in the chat. Instagram has asked content creators wanting to be considered for badge access to fill out a short application form.

Stay tuned for more updates on live streaming as the practice continues to show promise within the DJ community.

Related Post: D-Nice’s Instagram Live Set Goes Viral

Pioneer DJ Releases rekordbox 6.0.1 With Beatsource LINK Integration

After weeks in beta, Pioneer DJ has released the official version of rekordbox 6.0.1. The latest update to their popular DJing software includes support for the open-format music streaming service Beatsource LINK.

When using rekordbox’s Performance Mode, DJs can access Beatsource LINK’s music library, including curated playlists and charts, and mix them with the songs in their rekordbox library. Beatsource LINK PRO subscribers can store up to 50 tracks in an offline locker within rekordbox, and Beatsource LINK PRO+ subscribers are able to store up to 100 tracks.

Version 6.0.1 also includes such upgrades as an enhanced music analysis algorithm and Cloud Library Sync, which allows rekordbox users who subscribe to its Creative Plan to sync playlists across devices.

Download rekordbox 6.0.1 here and sign up for Beatsource LINK here.

Related Post: First Look: Beatsource LINK Public Beta for Pioneer DJ’s rekordbox 6.0.1.

J Balvin’s #ColoresDJChallenge Winner Announced

J Balvin. (Credit: Juan Pablo Celis)

J Balvin and Universal Music Latin Entertainment recently teamed up with with DJcity Latino and Beatsource for the #ColoresDJChallenge. Participants were asked to come up with their best 60-second routine flipping one of the songs from Balvin’s Colores album.

The winner of the contest is Jose Viera of Gran Canaria in the Canary Islands. Watch his routine below.

Related Post: J Balvin Launches #ColoresDJChallenge with DJcity Latino, Beatsource, and Universal Music Latin Entertainment

SUNBURN Pool Lounge Launches “SUNBURN DJ Battle 2020”

Four Color Zack performs at SUNBURN Pool Lounge. (Source: Gaslamp District Media)

San Diego’s SUNBURN Pool Lounge has announced its “SUNBURN DJ Battle 2020.” The winner will get a headlining set at the pool, flight and hotel accommodations, and a guest DJ spot on SUNBURN Radio on Pitbull’s Globalization channel on SiriusXM.

To enter, contestants must shoot an engaging 5-minute video representing their best pool party DJ set. Next, upload the video to IGTV with the title formatted as follows: “DJ Name – #SUNBURNDJBattle,” tagging @sunburnpool and @therostermgmt in the Instagram post. Then, fill out and submit the SUNBURN DJ Battle 2020 entry form here. Entries may be submitted until May 7.

The top ten qualifiers will be contacted via email and asked to record a second 5-minute set and upload it to Instagram between May 8 and 13. Two finalists will be selected, who will then go head-to-head on SUNBURN’s Instagram Live on May 16.

The contest is open to DJs worldwide. Check out the SUNBURN Pool Lounge website for more info.

Related Post: J Balvin, Universal Music Latin Entertainment, DJcity Latino, and Beatsource Announce #ColoresDJChallenge

J Balvin Launches #ColoresDJChallenge with DJcity Latino, Beatsource, and Universal Music Latin Entertainment

J Balvin. (Source: Instagram)

J Balvin and Universal Music Latin Entertainment have teamed up with DJcity Latino and Beatsource for the #ColoresDJChallenge. The worldwide contest calls for DJs to show their skills and creativity in a 60-second clip using any song from J Balvin’s recently-released album Colores.

To enter, post your routine to Instagram, tag J Balvin, and use the hashtag #ColoresDJChallenge. The winner will receive a vinyl copy of Colores and a repost from Universal Music Latin Entertainment. Submissions will be accepted until May 8.

Watch some routines from DJcity representatives below.

Related Post: J Balvin Drops New Single and Video, ‘Morado’

DJcity and Pioneer DJ Announce ‘Stay In & Wild Out’ Challenge

DJcity and Pioneer DJ have linked up for the “Stay In & Wild Out” challenge. The challenge consists of two contests, with a first-place and runner-up winner being chosen for each. First-place winners will receive a DDJ-1000 (with the choice of either a Rekordbox or Serato-compatible model), while runners-up will recieve a DDJ-XP2.

Contest #1: Most Creative At-Home DJ Setup
-Post a photo on Instagram with your most interesting or creative at-home DJ rig.

Contest #2: Most Creative Routine
-Post a video on Instagram of a routine showcasing your creativity. Video entries must be 60 seconds or less.

DJs may submit entries for either or both categories. All entries must tag @djcity and @pioneerdjusa and include the hashtag #StayInWildOut in the post. Only entries incorporating a Pioneer DJ mixer and/or controller will be considered. The challenge is open to US residents only. All entries must be submitted as a post on the main feed of your Instagram account. Entries posted to Instagram Stories or posted from private accounts will not be eligible. Entries will be judged on creativity and are due by May 4, 2020 at 12 a.m. PT. DJcity will announce the winner on May 5.

Related Post: Pioneer DJ Announces rekordbox 6.0 & rekordbox for iOS 3.0