Marcus K. Dowling

Instagram To Pay Content Creators Via ‘Badges’ Program and Ad Revenue


DJ Mel. (Credit: Daniel Boczarski)

As of June 2020, Instagram will begin financially rewarding content creators who use Instagram Live. Through both the rollout of short advertisements and the new “badges” program, creatives will be rewarded for live fan engagement. Instagram’s updates were announced on their website on May 27 .

Created in part due to an increase in Instagram Live usage at the onset of the COVID-19 pandemic, the program, similar to incentivization programs used by online broadcaster Twitch, ultimately allows for creatives to earn revenue via their fanbase “tipping” during creators’ live videos. Also, the platform will utilize advertisements that play at the start of each user’s active engagement. The revenue from these ads will be paid at 55% to the creator, and 45% to Instagram.

Recently, DJs broadcasting live on Instagram had their sets flagged for copyright violations. As of May 28, DJs have been advised to play 90-second clips of music. Furthermore, they have reminded users that “people also have access to a library of custom music and sound effects at no cost using [parent company] Facebook’s Sound Collection.”

Instagram’s badge program will begin testing next month with a small group of creators and businesses. Over the coming months, it will expand across the US, Brazil, UK, Germany, France, Italy, Turkey, Spain, and Mexico. The badge icons can be purchased by fans during live performances and appear next to that fan’s name in the chat. Instagram has asked content creators wanting to be considered for badge access to fill out a short application form.

Stay tuned for more updates on live streaming as the practice continues to show promise within the DJ community.

Related Post: D-Nice’s Instagram Live Set Goes Viral

Mr. Switch Joins Ural Philharmonic Orchestra On ‘Concerto for Turntables and Orchestra’

Conductor Gabriel Prokofiev‘s Concerto for Turntables and Orchestra has been re-released, this time featuring four-time DMC World DJ Champion Mr. Switch alongside the Ural Philharmonic Orchestra.

Developed by Prokofiev in 2006, Concerto For Turntables & Orchestra is a piece of classical music which features a DJ taking the role of lead soloist. The five-movement piece highlights scratching, phrasing, beat juggling, melodic tone play, and scratch drumming. Following in the line of DJ Yoda‘s inaugural 2007 performance, it has been performed either in-part or full, some 75 times in the past decade.

Watch a preview of the performance above and order the album here.

Related Post: DJ Brace Performs Turntablism Set With Orchestra

Madonna’s ‘4 Minutes’ Remixed by Scissors: DJcity Exclusive


Scissors. (Source: Scissors)

The latest from Swiss DJ/production duo Scissors is a high-energy take on Madonna‘s “4 Minutes” featuring Justin Timberlake. Upon its release in 2008, the superstar collaboration became a number one hit worldwide.

“We wanted to do a follow-up remix on “Candy Shop,” which we did a couple of months earlier,” Scissors says. “We were searching for a melody/sound with a hard punch, which also would fit into house music. Going back and forth on what was good from the late 90s and early 2000s, one of us remembered having made a mashup of ‘4 Minutes’ back in the day when it was just released. We searched for the old mashup and instantly knew – this one’s going to be it. A huge lead sound, and the brass, paired with a strong four-to-the-floor drumkit. From talking about it until finishing, not even two whole days passed. ”

Preview Scissors’ “4 Minutes” remix below and download it exclusively on DJcity.

Follow Scissors on FacebookInstagramSoundCloud, and Twitter.

Related Post: Diddy’s ‘Bad Boy for Life’ Gets House Remix From Scissors: DJcity Exclusive

Calle 13’s ‘Atrevete-Te-Te’ Remixed by D’Maduro: DJcity Exclusive


D’Maduro. (Source: D’Maduro)

The latest from Dutch DJ/producer D’Maduro is a moombahton take on Calle 13‘s reggaeton classic “Atrevete-Te-Te.” The song was a smash hit upon its release and led to the group winning three Latin GRAMMY Awards.

Regarding the remix, D’Maduro notes “I gave this bad boy banger some new life with some fresh percussions and chops!”

Preview D’Maduro’s “Atrevete-Te-Te” remix below and download it exclusively on DJcity.

Follow D’Maduro on Facebook, Instagram, SoundCloud, and Twitter.

Related Post: D’Maduro Remixes Ester Dean’s ‘Drop It Low’: DJcity Exclusive

‘MikiDz Podcast’: No 90s in The Club?

In the latest episode of the MikiDz PodcastMikiWARDJ Dainjazone, and DJ Rell discuss 90s hip-hop’s relevance in the club, 6ix9ine‘s return, Nelly and Ludacris‘ Verzuz battle, and more.

Watch the MikiDz Podcast above. It is also available on Apple PodcastsMixcloud, and Spotify.

The MikiDz Podcast is a talk-show that discusses news and topics in the DJ and nightlife industries. It is hosted by MikiWAR, DJ Dainjazone, and DJ Rell. The MikiDz Show, which is also hosted by Miki and Dainjazone, features live performances from the world’s most-skilled DJs.

Related Post: ‘MikiDz Podcast’: Think Before You Tweet

DJ Kwest Mixes DJcity’s ‘New and Notable’ Tracks: May 15

Southern California’s DJ Kwest mixes DJcity’s favorite tracks for the week of May 15 in his latest New and Notable routine.

You can catch DJ Kwest Saturday nights at 10 PM PST/1 AM EST on Pitbull’s Globalization on Sirius XM and Monday through Saturday on Riverside, CA’s KGGI, 99.1 FM.

Tracklist:

1. Bad Bunny & Nicky Jam – BAD CON NICKY
2. Jonas Brothers ft. Karol G – X
3. Phantoms – One In A Million
4. Migos – Racks 2 Skinny

Watch Kwest’s routine above.

Follow DJ Kwest on FacebookInstagramMixcloud, and Twitter.

Related Post: DJ Kwest Mixes DJcity’s ‘New and Notable’ Tracks: May 8

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