Daddy Yankee, Becky G, Natti Natasha, and Bad Bunny perform at the 2018 Billboard Latin Music Awards at the Mandalay Bay Events Center in Las Vegas on April 26, 2018. (credit: David Becker/Getty Images)
Released in January, “Dura” has become one of the biggest hits in the world, topping charts in over 10 countries and reaching the top 10 in several others. It currently sits at No. 4 on Billboard’s Hot Latin Songs chart and has crossed over into the U.S., peaking at No. 50 on the Hot 100.
The new version adds fresh verses by Becky, Bad Bunny, and Natti throughout the track. They also take turns singing the catchy original hook with Yankee.
After two decades in the game, Puerto Rican rapper Daddy Yankee shows no signs of slowing. Though he’s consistently had hits in the Latin world since the 2000s, his and Luis Fonsi‘s 2017 smash “Despacito” took him — and Latin music — to new heights.
Now, with the world watching the Latin scene, Yankee has returned with a new single called “Dura.” Unlike “Despacito,” “Dura” is reminiscent of the earlier days of reggaeton. Its simple yet rhythmic production and catchy hook have made it a viral dance craze.
And the numbers show it. “Dura” debuted at No. 13 on Billboard’s Hot Latin Songs chart earlier this week and currently sits at No. 10 on DJcity’s Hot Box chart. With its early success and Latin music’s exploding popularity, “Dura” has the potential to be the next crossover hit, especially if it receives a high-profile remix.
Watch the video below and download the track on DJcity.
“Despacito” has become the first Spanish-language song to reach number one on Billboard’s Hot 100 chart in over 20 years. The original and the remix together are the most streamed track of all time with over 4.6 billion plays, according to Billboard.
Play-N-Skillz perform at Winstons Supperclub in Dallas, Texas on Mar. 12, 2016.
In December, Play-N-Skillz and Daddy Yankee teamed up for “Not A Crime (No Es Ilegal),” a reggaeton-influenced single that interpolates Tanto Metro and Devonte’s 1997 dancehall hit, “Everyone Falls In Love.” Three months later, Play-N-Skillz returned with an English version of the song titled, “Not A Crime.” Now, with both versions gaining momentum, the Texan duo has dropped a Spanglish edit that adds an intro from Tanto and Devonte’s original track.
Stream the edit below and download it exclusively on DJcity.