Thursday, February 1, 2018

Daddy Yankee’s Anthem ‘Dura’ Gains Momentum

Daddy Yankee
Daddy Yankee (Source: Facebook)

After two decades in the game, Puerto Rican rapper Daddy Yankee shows no signs of slowing. Though he’s consistently had hits in the Latin world since the 2000s, his and Luis Fonsi‘s 2017 smash “Despacito” took him — and Latin music — to new heights.

Now, with the world watching the Latin scene, Yankee has returned with a new single called “Dura.” Unlike “Despacito,” “Dura” is reminiscent of the earlier days of reggaeton. Its simple yet rhythmic production and catchy hook have made it a viral dance craze.

And the numbers show it. “Dura” debuted at No. 13 on Billboard’s Hot Latin Songs chart earlier this week and currently sits at No. 10 on DJcity’s Hot Box chart. With its early success and Latin music’s exploding popularity, “Dura” has the potential to be the next crossover hit, especially if it receives a high-profile remix.

Watch the video below and download the track on DJcity.

Related: Bad Bunny Talks Breaking Barriers, Future Collaborations, and Getting Latin Trap on US Radio

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