Instagram Live

Instagram To Pay Content Creators Via ‘Badges’ Program and Ad Revenue


DJ Mel. (Credit: Daniel Boczarski)

As of June 2020, Instagram will begin financially rewarding content creators who use Instagram Live. Through both the rollout of short advertisements and the new “badges” program, creatives will be rewarded for live fan engagement. Instagram’s updates were announced on their website on May 27 .

Created in part due to an increase in Instagram Live usage at the onset of the COVID-19 pandemic, the program, similar to incentivization programs used by online broadcaster Twitch, ultimately allows for creatives to earn revenue via their fanbase “tipping” during creators’ live videos. Also, the platform will utilize advertisements that play at the start of each user’s active engagement. The revenue from these ads will be paid at 55% to the creator, and 45% to Instagram.

Recently, DJs broadcasting live on Instagram had their sets flagged for copyright violations. As of May 28, DJs have been advised to play 90-second clips of music. Furthermore, they have reminded users that “people also have access to a library of custom music and sound effects at no cost using [parent company] Facebook’s Sound Collection.”

Instagram’s badge program will begin testing next month with a small group of creators and businesses. Over the coming months, it will expand across the US, Brazil, UK, Germany, France, Italy, Turkey, Spain, and Mexico. The badge icons can be purchased by fans during live performances and appear next to that fan’s name in the chat. Instagram has asked content creators wanting to be considered for badge access to fill out a short application form.

Stay tuned for more updates on live streaming as the practice continues to show promise within the DJ community.

Related Post: D-Nice’s Instagram Live Set Goes Viral

Music Industry Adapts to Increasing Power of Instagram, TikTok, and Twitch


Lil Jon and T-Pain. (Source: Instagram)

Amid the pandemic, the music industry has begun to accept live streaming as a new industry norm. Adapting to platforms like Instagram, TikTok, and Twitch as the points of most powerful engagement is unique, and may not last. But for now, these are the leading spaces developing hits.

Recently, digital marketing agency Gupta Media hosted The New Normal, a Zoom panel featuring RCA Records’ Executive Vice President of A&R (and Keep Cool co-founder) Tunji Balogun, Friends At Work founder and CEO Ty Stiklorius, entertainment lawyer Doug Davis, and moderator Bill Werde, the director of Syracuse University’s Bandier undergraduate music industry program.

“We are trying to monetize these things on the fly and not wait for touring to come back,” Doug Davis said. “‘Sit and wait’ is not a good business model for what we do.” Davis has put this theory into practice. In under seven days, he, alongside Balogun, engineered the official release of Usher, Lil Jon, and Ludacris collaboration “SexBeat.” The track was “premiered” during T-Pain and Lil Jon’s Verzuz producer battle on Instagram Live on April 4. By April 10, the track was officially released as a single.

“We have this group chat, where a lot of the A&R team talk about what’s going on, and we were all watching the battle, and as soon as that song started to get previewed, everyone was like, ‘This needs to drop immediately,'” Balogun said. Doug Davis continued, “The beat battle was Saturday, we were doing the record deal on Monday and Tuesday. We had done a three-way record deal, Usher, Ludacris, Lil Jon by Wednesday to get the record out on Spotify by Friday. That’s how fast we are moving and seizing an opportunity. Tunji’s label was unbelievable in how they seized it. That’s how fast it is happening. We are trying to monetize these things on the fly and not wait for touring to come back.”

As for expanding the reach of a hit, look no further than songs like Megan Thee Stallion‘s “Savage” and Drake‘s “Toosie Slide” and their growth via the platform TikTok. Users of TikTok, an app on which two billion people are spending 14 hours a month watching short videos, are isolated in their home recording videos of themselves dancing to hit songs. “Toosie Slide” is particularly well-suited for the platform, as it includes brief dance instructions repeated in the hook. Regarding how TikTok has grown during the COVID-19 era, The Hollywood Reporter notes that the app has “become the great equalizer, collapsing the distance between a ‘capital s star’” and non-star content creators.

Finding ways to monetize this sudden change in content creation is essential. “Tech companies, Instagram Live, are going to get smarter about how to empower artists in those spaces, how to make it worth our while so that we are not just having 300,000 people tune in and not have any access to data around that or access to income from that,” says Stiklorius. “That is going to keep evolving in a way that is long-lasting and will create new revenue streams for artists.”

Twitch’s established growth in the gaming industry as a monetizable platform has intrigued music industry executives during this era. According to Balogun, “The people at Twitch, which is a monetizable platform, unlike Instagram, are working with a lot of different artists and tapping into that technology and looking forward to finding new ways for artists to make money in that space.”

“You are going to see the live stream world continue to grow,” Balogun continues. “It wasn’t really a legitimate form of entertainment until this happened.” Stiklorius agrees, noting, “I can’t imagine that DJs and artists aren’t going to continue doing [live streams].” Moreover, she imagines that “much-reduced” ticket prices will spur the continuation of streaming as a solution.

Social media’s adaptations in the wake of the COVID-19 outbreak has led to what The Hollywood Reporter refers to as “a community riffing off each other and inspired by developing amazing creativity.” The music industry appears to be adapting for the speed at which hit songs are being created and spread.

Related Post: Notable DJs Share Plans for Dealing With Coronavirus

‘MikiDz Podcast’: Dainja’s OnlyFans Account

In this week’s episode of the MikiDz Podcast, MikiWAR, DJ Dainjazone, and DJ Rell start asking some deep questions. The crew wonders if the Instagram live streaming boom will affect DJs’ rates when clubs reopen, if the role of booking agencies will change, and most importantly, what would they would do in these uncertain times if they didn’t have morals? Dainjazone knows exactly what he would do.

Watch the MikiDz Podcast above. It is also available on Apple Podcasts, Mixcloud, and Spotify.

The MikiDz Podcast is a talk-show that discusses news and topics in the DJ and nightlife industries. It is hosted by MikiWAR, DJ Dainjazone, and DJ Rell. The MikiDz Show, which is also hosted by Miki and Dainjazone, features live performances from the world’s most-skilled DJs.

Related Post: ‘MikiDZ Podcast’: DJ Bingo

‘MikiDZ Podcast’: DJ Bingo

In this week’s episode of the MikiDz PodcastMikiWARDJ Dainjazone, and DJ Rell talk about maintaining standards of excellence in the DJ community, last week’s Instagram Live battle between T-Pain and Lil Jon, and more.

Watch the MikiDz Podcast above. It is also available on Apple PodcastsMixcloud, and Spotify.

The MikiDz Podcast is a talk-show that discusses news and topics in the DJ and nightlife industries. It is hosted by MikiWAR, DJ Dainjazone, and DJ Rell. The MikiDz Show, which is also hosted by Miki and Dainjazone, features live performances from the world’s most-skilled DJs.

Related Post: ‘MikiDZ Podcast’: Sassy Miki

‘MikiDZ Podcast’: Sassy Miki

In this week’s episode of the MikiDz PodcastMikiWARDJ Dainjazone, and DJ Rell check in on each other’s health and happiness. The crew breaks down the Scott Storch vs Mannie Fresh Instagram Live beat battle, compare the talents of The Weeknd and PARTYNXTDOOR, and talk about mixes for Pitbull’s Globalization on SiriusXM. The guys also pose a question: who’s a sassier DJ than MikiWAR?

Watch the MikiDz Podcast above. It is also available on Apple PodcastsMixcloud, and Spotify.

The MikiDz Podcast is a talk-show that discusses news and topics in the DJ and nightlife industries. It is hosted by MikiWAR, DJ Dainjazone, and DJ Rell. The MikiDz Show, which is also hosted by Miki and Dainjazone, features live performances from the world’s most-skilled DJs.

Related Post: ‘MikiDZ Podcast’: Content Is King

‘MikiDZ Podcast’: Content Is King

In this week’s episode of the MikiDz PodcastMikiWARDJ Dainjazone, and DJ Rell discuss all of the various ways that DJs have successfully dominated streaming content in the past week. As well, they answer a few questions about the economics of the post-outbreak DJ industry, plus offer thoughts on the latest album from The Weeknd.

Watch the MikiDz Podcast above. It is also available on Apple PodcastsMixcloud, and Spotify.

The MikiDz Podcast is a talk-show that discusses news and topics in the DJ and nightlife industries. It is hosted by MikiWAR, DJ Dainjazone, and DJ Rell. The MikiDz Show, which is also hosted by Miki and Dainjazone, features live performances from the world’s most-skilled DJs.

Related Post: ‘MikiDZ Podcast’: Quarantined – What Would MikiDz Do?

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