SoundCloud
SoundCloud Reportedly Close to Deals with Major Labels
SoundCloud is close closing deals with all three major record labels in exchange for an agreement “not to sue the startup for copyright violations,” reports Bloomberg.
The negotiations are said to be with Universal Music Group, Sony Music Entertainment and Warner Music Group, which could potentially receive “roughly 3 percent to 5 percent stake [in SoundCloud] along with a percentage of future revenue,” according to unidentified sources who spoke with Bloomberg.
The digital music service has faced increased pressure from labels in recent months to stem the tide of copyright violations. As a result, analysts believe that SoundCloud stepped up their efforts to remove unlicensed content, a move that’s angered many users.
Last month, Kaskade voiced his disappointment with SoundCloud after the service removed 70% of his uploads. The legendary DJ/producer also announced plans to launch his own platform in response to the crackdown.
SoundCloud has long been the go-to service for DJs to host their mixes at. However, some users have migrated to other platforms such as iTunes, Mixcloud, Mixcrate, and PodOmatic as SoundCloud becomes an increasingly hostile environment for DJs.
At this point, it’s uncertain how a deal with major labels might affect the DJ community.
Related: SoundCloud Removes 70% of Kaskade’s Content
SoundCloud Removes 70% of Kaskade’s Content
Earlier today, Kaskade revealed that 70% of his uploads have been taken down by SoundCloud. The legendary house DJ/producer spoke out about the situation in a series of tweets:
I have gotten 32 emails like this over the past 2 days… *end of an era pic.twitter.com/LRT9IUqJrM
— Kaskade (@kaskade) June 4, 2014
I imagine over the next week my entire sound cloud will be taken down. Sorry but there is nothing I can do here.
— Kaskade (@kaskade) June 4, 2014
It's a bummer as I have worked to build that page up and put great stuff on there. (*shrugs shoulders) ahhh well.
— Kaskade (@kaskade) June 4, 2014
Although 70% of my sound cloud has been taken down you might want to consider visiting it and grabbing those last bits…
— Kaskade (@kaskade) June 4, 2014
Kaskade then announced that he’ll be building his own direct-to-fan site, which we presume will be similar to the one Deadmau5 launched last year:
Yes, so I will move forward with constructing my own portal where I can share what I like when I like.
— Kaskade (@kaskade) June 4, 2014
It didn’t take long for Kaskade’s label Ultra Music to respond though. The company’s reply suggests that they’re currently working with SoundCloud to restore his content:
Nice! Just wanna share w/ others. Is that so wrong? “@ultrarecords: @kaskade we don't know how it happened, but it should be back up asap!”
— Kaskade (@kaskade) June 4, 2014
Even if Kaskade gets his content back, the current situation reaffirms concerns that SoundCloud is increasingly becoming a hostile platform for DJs and producers.
Recent reports have indicated that SoundCloud is in talks with major labels to stem the tide of “unauthorized uploads.” This has led many analysts to believe that the current barrage of take down notices are a result of possible negotiations.
So how will this affect the DJ and producer community at large? Numerous people have reported similar issues in recent weeks, but many of them aren’t fortunate enough to have the relationships and leverage of artists such as Kaskade.
Have you been affected by take down notices from SoundCloud? Do you have plans to switch to another service? Let us know by leaving a comment below.
Related: DJcity Partners with Mixcloud
Twitter Reportedly Considering Buying SoundCloud
Twitter is reportedly considering a deal to buy SoundCloud, according to tech news website Re/code.
The streaming service describes itself as the “YouTube of audio” and claims to have 250 million users.
SoundCloud is currently valued at $700 million, based on a $60 million round of funding earlier this year. If a deal goes through, it would mark Twitter’s most expensive acquisition ever.
Last year, Twitter introduced a music app called “Twitter Music,” which was intended to help users discover new artists and songs. However, the service was pulled in March due to a lack of consumer interest.
In addition to its failed music service, Twitter’s lack of user growth is also a thorn in its back. The company’s stock recently took a beating when its first quarter growth failed to impress some investors.
We’ll be watching this story closely and provide updates as they unfold.
Related: SoundCloud in Licensing Talks with Record Labels
SoundCloud in Licensing Talks with Record Labels
SoundCloud is currently engaged in “serious” licensing discussions with major labels and publishers, according to sources who spoke to Digital Music News.
For years, users have uploaded unlicensed audio to SoundCloud, which is one of the world’s leading streaming platforms. As a result, the Germany-based company implemented a content identification system and copyright holders are able to issue take downs. This arrangement is no longer enough to please rights holders, though.
“The rules are pretty simple: as long as a process exists to eliminate content that is flagged by the content owner, SoundCloud steers clear of any legal entanglements. The only problem is that rights owners are responsible for notifying SoundCloud each and every time an infraction occurs, which is essentially impossible.”
It’s too early to know how these discussions will affect the DJ community but it’s safe to say competing platforms such as iTunes, Mixcloud and Mixcrate might greatly benefit as a result.
Related: DJcity Partners with Mixcloud
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