New tracks that DJs should know about.
Twitter is reportedly considering a deal to buy SoundCloud, according to tech news website Re/code.
The streaming service describes itself as the “YouTube of audio” and claims to have 250 million users.
SoundCloud is currently valued at $700 million, based on a $60 million round of funding earlier this year. If a deal goes through, it would mark Twitter’s most expensive acquisition ever.
Last year, Twitter introduced a music app called “Twitter Music,” which was intended to help users discover new artists and songs. However, the service was pulled in March due to a lack of consumer interest.
In addition to its failed music service, Twitter’s lack of user growth is also a thorn in its back. The company’s stock recently took a beating when its first quarter growth failed to impress some investors.
We’ll be watching this story closely and provide updates as they unfold.
Related: SoundCloud in Licensing Talks with Record Labels