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Instagram To Pay Content Creators Via ‘Badges’ Program and Ad Revenue


DJ Mel. (Credit: Daniel Boczarski)

As of June 2020, Instagram will begin financially rewarding content creators who use Instagram Live. Through both the rollout of short advertisements and the new “badges” program, creatives will be rewarded for live fan engagement. Instagram’s updates were announced on their website on May 27 .

Created in part due to an increase in Instagram Live usage at the onset of the COVID-19 pandemic, the program, similar to incentivization programs used by online broadcaster Twitch, ultimately allows for creatives to earn revenue via their fanbase “tipping” during creators’ live videos. Also, the platform will utilize advertisements that play at the start of each user’s active engagement. The revenue from these ads will be paid at 55% to the creator, and 45% to Instagram.

Recently, DJs broadcasting live on Instagram had their sets flagged for copyright violations. As of May 28, DJs have been advised to play 90-second clips of music. Furthermore, they have reminded users that “people also have access to a library of custom music and sound effects at no cost using [parent company] Facebook’s Sound Collection.”

Instagram’s badge program will begin testing next month with a small group of creators and businesses. Over the coming months, it will expand across the US, Brazil, UK, Germany, France, Italy, Turkey, Spain, and Mexico. The badge icons can be purchased by fans during live performances and appear next to that fan’s name in the chat. Instagram has asked content creators wanting to be considered for badge access to fill out a short application form.

Stay tuned for more updates on live streaming as the practice continues to show promise within the DJ community.

Related Post: D-Nice’s Instagram Live Set Goes Viral

Jordan Davies and Gavin Francis Drop ‘Let Me Love You’ feat. Ishod Blaq on DJcity Records


Jordan Davies. (Source: Jordan Davies)

Just in time for summer, Jordan Davies and Gavin Francis have collaborated with Ishod Blaq on a feel-good rework of Mario‘s 2004 hit “Let Me Love You.” The DJcity Records/Grimey Limey/Warner Music Group ADA release flips the R&B style of the original into an uptempo, piano-driven house tune.

Jordan Davies is a Welsh DJ, music producer, and reality star, having appeared on a number of British reality shows including Ibiza Weekender. Gavin Francis is a DJ, producer, and DJcity representative based in Antwerp, Belgium. Featured artist Ishod Blaq is a vocalist from the UK.

Stream “Let Me Love You” below and download it here.

Follow Jordan Davies on Facebook, Instagram, Twitter, Mixcloud, and Spotify.

Follow Gavin Francis on Facebook, Instagram, Twitter, and SoundCloud.

Follow Ishod Blaq on Instagram.

Related Post: Richastic Releases New Single ‘Shy Guy’ feat. Mr. Stylez and Frankie Balou on DJcity Records

‘R.O.A.D. Podcast’: DJ E-Man on Why He Decided to Stay at Power 106 After Big Boy’s Departure

DJ E-Man

On the latest installment of the R.O.A.D. Podcast, the crew spoke to Power 106‘s program director, DJ E-Man. The Los Angeles radio legend shared his reasons for not leaving Power 106 after his long time collaborator, Big Boy, left the station in 2015.

E-Man also explained why he decided to ban Chingy‘s music from Power 106 after a hostile encounter with the rapper and how Nick Cannon ended up taking over The Morning Show.

Watch an excerpt above and the full episode here.

Follow the R.O.A.D. Podcast on Facebook, Instagram, SoundCloud, Twitter, and YouTube.

Related Post: ‘R.O.A.D. Podcast’: DJ Angie Vee, Bella Fiasco, and Lady Sha on Gender Discrimination in the Club

‘TBT Hits’ for May 28

DJ Quik

DJ Quik
DJ Quik

Check out this week’s edition of Beatsource’s TBT Hits list:

DJ Quik – Tonite
A G-funk party anthem from the West Coast legend driven by guitar riffs, bass, and a strong drum groove.

Jagged Edge ft. Loon – Promise (Cool JD Remix)
Jermaine Dupri samples LL Cool J’s “I Need Love” for the remix of this smooth R&B hit.

Jennifer Lopez – Waiting for Tonight
J. Lo’s breakout club hit is a Latin-house fusion track featuring Caribbean instrumentation.

Fresh Tunes – Do You Know What I Mean
An early ’90s classic house banger with an easy hook to sing along and dance to.

Héctor El Father – Noche De Travesura
Héctor and producer Luny detail a night of antics in this high-energy reggaeton club anthem.

Bounty Killer – Fed Up
A ’90s dancehall classic that serves as a political anthem over bass-heavy instrumentation.

DJcity‘s subscription service focuses on new music, especially exclusive remixes, bootlegs, and edits. Beatsource, however, offers millions of new and old tracks, as well as hundreds of playlists for DJs. To highlight its extensive catalog of classics, Beatsource launched the weekly series TBT Hits. The list is compiled by Beatsource curators DJ Drew, DJ Majestik, DJames, and DC.

Related Post: ‘TBT Hits’ for May 21

Mr. Vegas’ ‘Heads High’ Remixed by Richastic: DJcity Exclusive


Richastic. (Source: Richastic)

Following up on the success of his DJcity Records release “Shy Guy,” Richastic has delivered a remix of Mr. Vegas‘ dancehall classic “Heads High.” The track is available exclusively on DJcity.

Originally released in 1998, “Heads High” was the title track to Mr. Vegas’ debut album. The album reached No. 5 on Billboard’s Reggae Albums chart in 1999. “There is no better time to remix this song,” Richastic says. “‘Heads High’ and never give up, the best we can do in these hard times.”

Richastic’s dancehall-inspired “Shy Guy” recently reached the top spot on DJcity’s Hot Box chart. The track is an update of Jamaican singer Diana King‘s 1995 hit and features Mr. Stylez and Frankie Balou.

Preview Richastic’s “Heads High” remix below and download it here.

Follow Richastic on Facebook, Instagram, SoundCloud, and Twitter.

Related Post: Richastic Releases New Single ‘Shy Guy’ feat. Mr. Stylez and Frankie Balou on DJcity Records

Matsu Talks Battling in 3Style and Goldie Awards, Working at Slow Roast: The 20 Podcast

Matsu

Rising DJ/producer Matsu catches up with DJ Spider on this week’s episode of The 20 Podcast. The Indiana native is the label manager at Craze’s Slow Roast Records, and the New York City representative at DJcity and Beatsource. He has also competed as a finalist in the Red Bull 3Style and Goldie Awards. Matsu discusses his experience battling and what he’s learned from working at Slow Roast, among other topics.

Watch the interview above. An audio version of the podcast is also available on all major platforms.

Hosted by DJ Spider, The 20 Podcast features conversations with influential DJs, producers, and other music industry professionals.

Related Post: KidCutUp Talks Touring With P!nk, Approach to Producing Edits: The 20 Podcast

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