Charlie Sloth on ‘Branding’

UK Hip Hop & Grime DJ, Charlie Sloth spoke at the BBC R1 Academy in Devon on why branding was the most important tool to his success. Talked on how branding played a key part from knowing his target audience, his identification through clothing and much more.
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Related: Eskei83’s Mix for BBC Radio 1Xtra’s ‘Club Sloth’