Rich the Kid

The producer of Rich The Kid‘s hit single “Plug Walk” has broken down the track on a new episode of Genius’ Deconstructed. The song, which was included in DJcity’s February Trends report, is currently No. 18 on Billboard’s Hot 100. It is Rich’s highest charting single to date.

In the video, rising Toronto producer TheLabCook discusses how he and Rich met, and breaks down the elements of the track.

“I had no idea it would be gold in a month or almost platinum … I didn’t see the potential in it,” Cook admits. “A lot of [a track’s success] has to do with how the producer uses [the beat].”

Cook is an in-house producer for the rapper’s label, Rich Forever Music. He has collaborated with rappers like Migos, Lil Yachty, Gucci Mane, A$AP Ferg, and 2 Chainz.

“Plug Walk” is the second single off Rich’s debut album, The World Is Yours. The project contains the Kendrick Lamar-assisted single “New Freezer,” which peaked at No. 42 on the Hot 100.

Watch Deconstructed above.

Related: Watch Rich The Kid’s ‘New Freezer’ Video Feat. Kendrick Lamar

Atlanta rapper Rich The Kid has delivered the video for his Kendrick Lamar-assisted single, “New Freezer.” The track was one of DJcity’s most-downloaded songs of October.

The video finds Rich and K.Dot riding around town in futuristic cars before hitting up a late-night food spot.

In September, Rich premiered “New Freezer” on Zane Lowe’s Beats 1 radio show. During their convo, Rich revealed that K.Dot asked to be on the track after he heard it at a studio session.

“Kendrick came in there,” Rich said. “He asked me to play some music for him, so I played two records that I had been recording off of my album. So I’m like, let me play him ‘For the Birds,’ another record I did. And then I played him ‘New Freezer.’ Right when he heard it, he was like, ‘Yo, like who else on this song?’ It’s just me. He’s like, ‘Yo I gotta get on this one! This shit’s dumb. This goes crazy.'”

Watch the video above and download “New Freezer” on DJcity.

Related: Watch Camila Cabello’s ‘Havana’ Video Feat. Young Thug

After first teasing it a year ago, Diplo‘s collab with Justin Bieber, Young Thug, and Rich the Kid is now available. The track, which was produced by Diplo, Boaz van de Beatz, and King Henry, features verses from all three artists over a slow burning hip-hop instrumental.

Preview “BANK ROLL” below and grab it on DJcity. Shouts to Diplo for sending us the file.

@diplo's long-awaited single "BANK ROLL" feat. @justinbieber, @thuggerthugger1, and @richthekid is now available on #DJcity. (link in bio)

A post shared by DJcity (@djcity) on May 13, 2017 at 8:40pm PDT

Related: Wax Motif Remixes Major Lazer’s ‘Run Up’

Steve Aoki has dropped a visual for “How Else,” his trap anthem featuring Atlanta rappers Rich The Kid and ILoveMakonnen. Though it has received more than 1.6 million plays on SoundCloud since January, the track isn’t what you’d expect from Aoki and has been overlooked by many DJs. Watch the video above and download the song on DJcity.

Related: Watch Destructo’s ‘4 Real’ Video Feat. Ty Dolla $ign and ILoveMakonnen