Headphones
NFL Bans Players from Wearing Beats by Dre Headphones
The NFL has prohibited its players from wearing Beats by Dre headphones at games, practices, post-game interviews and any other league event where cameras are present.
Back in March, the NFL signed a long-term deal with rival headphones maker Bose which allows the company to put its logo on headphones worn by coaches.
“The NFL has longstanding policies that prohibit branded exposure on-field or during interviews unless authorized by the league. These policies date back to the early 1990s and continue today,” an NFL spokesperson said. “They are the NFL’s policies — not one of the league’s sponsors, Bose in this case. Bose is not involved in the enforcement of our policies. This is true for others on-field.”
According to Re/code, Beats by Dre dominates the premium headphone market with a 61 percent share, compared to Bose’s 22.
Over the last year, players such as Colin Kaepernick and Richard Sherman have signed endorsement deals with Beats by Dre and been featured in high-profile commercials.
Related: Apple’s CEO Tim Cook Explains Beats by Dre Acquisition
Beats by Dre Sued Over Noise-cancelling Patents
Rival headphones manufacturer Bose is suing Beats by Dre for alleged copyright infringement, according to multiple sources. The lawsuit claims that Beats has infringed on five patents relating to active noise reduction (ANR) — its noise-cancelling technology.
“ANR is a technique to reduce unwanted noise by introducing a second sound source that destructively interferes with the unwanted noise,” explained Bose’s lawyer in documents filed with Delaware District Court.
The lawsuit comes two months after Apple announced it was buying Beats for $3 billion.
According to court documents, Bose was granted the rights to the inventions over a nine-year period ranging from 2004 to 2013. BBC News writes that “the company originally developed the technology for the US Air Force and US Army, before launching its first noise-cancelling headphones for consumers in 2000.”
Other headphone makers such as JVC, Sennheiser, and Sony use a similar feature but Bose’s director of public relations Carolyn Cinotti told BBC that “we don’t license our technology to other headphone manufacturers.”
Related: Beats by Dre President Defends Headphone Quality
Beats by Dre President Defends Headphone Quality
The quality of Beats by Dre’s ubiquitous headphones is a contentious topic in the DJ and producer communities. While there’s plenty of high-profile artists that can be seen sporting the headphones on a regular basis, others claim they lack quality.
During a recent visit to the UK, Beats president Luke Wood spoke exclusively with BBC Newsbeat to respond to comments that the headphones are too bass heavy:
“We didn’t go to build a reference headphone, something you build in the studio that is really a technical tool to hear when you are recording.”
He added, “If you look at Dre’s pedigree, Jimmy’s [Beats co-founder Jimmy Iovine] pedigree, even my pedigree, we are all recording engineers.”
“What we did is build a headphone for playback. What does it sound like right when it is finished? And that is what we’ve accomplished.”
Wood also addressed rumors about the sockets on Apple products being changed to only take Beats by Dre headphones and what it’s like working with Dr. Dre:
“Having a chance to meet him, I can honestly say the only other artist that I feel the same way, that I have been fortunate to meet, is George Harrison.”
Read the full interview here.
Related: Beats by Dre Headphones Banned at World Cup
Beats by Dre Headphones Banned at World Cup
Beats by Dre’s headphones have been banned from the 2014 World Cup due to a licensing agreement between FIFA (the championship’s organizer) and Beats’ rival, Sony Electronics.
Soccer players are required to take off Beats headphones when they’re in World Cup stadiums for official matches and media events. Ironically, many of the sport’s biggest stars are fans of the company’s ubiquitous headphones and have been seen using them on a regular basis.
Some of the players were even featured in a recent short-film produced by Beats which has been seen by over 15 million people on YouTube.
Could the ban actually help strengthen Beats’ brand though? Former Apple and Google executive Ellen Petry told Reuters that it’s a possibility:
“When fans see World Cup athletes wearing Beats in their downtime, by choice, it has as much impact as seeing them lace their Adidas (boots) or sip a sponsored beverage. Maybe more, actually — Beats isn’t a sponsor, so the message is more authentic and credible.”
Apple in Talks to Buy Dr. Dre’s Beats Electronics
Apple is reportedly in the final stage of negotiations to acquire Beats Electronics for $3.2 billion, according to Financial Times. The report says that the deal hasn’t been finalized yet but could be announced next week.
If the deal is signed at the reported price, it would be the largest ever for Apple.
Beats Electronics was founded in 2006 by Dr. Dre and music industry mogul Jimmy Iovine. Originally a headphones manufacturer, Beats launched a music subscription service in January which competes directly with Spotify.
In April, Forbes released its annual list of hip-hop’s top earners, with Diddy taking the crown and Dre following in second place. However, there’s a good chance that Dre will surpass Diddy if the deal with Apple goes through.
We’ll continue to update this story as it unfolds.
Related: Dr. Dre Sues Death Row Records Over Unpaid Royalties
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