NFL Bans Players from Wearing Beats by Dre Headphones

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Richard Sherman
 
The NFL has prohibited its players from wearing Beats by Dre headphones at games, practices, post-game interviews and any other league event where cameras are present.
 
Back in March, the NFL signed a long-term deal with rival headphones maker Bose which allows the company to put its logo on headphones worn by coaches.
 
“The NFL has longstanding policies that prohibit branded exposure on-field or during interviews unless authorized by the league. These policies date back to the early 1990s and continue today,” an NFL spokesperson said. “They are the NFL’s policies — not one of the league’s sponsors, Bose in this case. Bose is not involved in the enforcement of our policies. This is true for others on-field.”
 
According to Re/code, Beats by Dre dominates the premium headphone market with a 61 percent share, compared to Bose’s 22.
 
Over the last year, players such as Colin Kaepernick and Richard Sherman have signed endorsement deals with Beats by Dre and been featured in high-profile commercials.
 

 

 
Related: Apple’s CEO Tim Cook Explains Beats by Dre Acquisition