DJ Premier
Watch Gang Starr’s ‘Bad Name’ Music Video
Gang Starr has dropped the music video for “Bad Name,” the second single off their latest album, One Of The Best Yet. The visual, which was directed by Drew Morris and DJ Premier, pays homage to Gang Starr’s legacy and the iconic late rapper Guru.
The video features Preemo pitching the song to internet personality, Anthony “Spice” Adams, and includes footage of Guru’s 19-year-old son Keith Casim rapping his father’s lyrics.
“I initially wanted ‘Bad Name’ to be the first single that officially brought Gang Starr back,” Premier stated in a press release. “I wanted a fun video with Spice Adams and for Guru’s son to play his father in the video — and then never do that again. We ended up going with ‘Family and Loyalty’ with J. Cole as the first single and it worked out perfectly, as Keith was able to get more comfortable being in front of the camera and used to the process.”
Check out the video above and download the song on DJcity.
Related Post: Watch Gang Starr’s ‘Family and Loyalty’ Video Feat. J.Cole
DJ Premier on Creating NY’s Classic Sound
Iconic hip-hop producer DJ Premier recently sat down with DJ Enuff on Hot 97‘s New At 2. Preemo talked about growing up in Brooklyn and how he created the classic New York sound.
Premier also named his top producers of all time and discussed how he got J. Cole on Gang Starr‘s recent track “Family and Loyalty.” The two DJs shared stories of working with The Notorious B.I.G. and P. Diddy during their early years.
Watch the full interview above.
Follow the Hot 97 on Facebook, Instagram, Twitter, and YouTube.
Related Post: Watch Gang Starr’s ‘Family and Loyalty’ Video Feat. J.Cole
Watch Gang Starr’s ‘Family and Loyalty’ Video Feat. J.Cole
Gang Starr has shared the music video for “Family and Loyalty,” their first release in 16 years which features J. Cole and unreleased vocals by the iconic late rapper Guru. The visual, which was directed by hip-hop legend Fab 5 Freddy, includes archival footage of the legendary MC as well as a cameo by his 19-year-old son Keith Casim.
“Keith was nine when his father passed away, and he is now nineteen,” DJ Premier explained in the press release. “I used to babysit him. He made me feel like Guru was there with me. I told him he has the same look in his eyes as his father and everyone on set commented on how striking the resemblance is. It was really important to me to have Guru’s son be a major focus of the video.”
Check out the video above and download the song on DJcity.
Related Post: Watch Post Malone’s ‘Circles’ Music Video
Watch DJ Premier’s ‘Our Streets’ Video Feat. A$AP Ferg
DJ Premier has shared a nostalgic video for his new track “Our Streets” featuring A$AP Ferg. The visual finds the two artists cruising and performing in the streets of Harlem.
The song, which features Preemo’s trademark scratches, marks their first collaboration.
It’s the first release from the relaunched Payday Records, a label that once housed JAY-Z, Gang Starr, Group Home, Jeru the Damaja, and Showbiz & A.G., among others.
Watch the video above and download “Our Streets” on DJcity.
DJ Premier on Producing Gang Starr’s ‘Mass Appeal’
Following last week’s look at D’Angelo’s “Devil’s Pie,” DJ Premier has returned to explain the story behind Gang Starr’s “Mass Appeal” on Off the Record. The track inspired the name of media company, Mass Appeal, which produces the series.
Premo discusses how he and the late Guru came up with the idea for the song, including how it was intended to be anti-radio. Ironically, it became Gang Starr’s highest-charting single, peaking at No. 67 on Billboard’s Hot 100 in 1994.
“We were really making fun of radio, and it became our biggest radio hit,” Premo says in the video.
Watch Off the Record above.
DJ Premier on Producing D’Angelo’s ‘Devil’s Pie’
D’Angelo produced every track on his Grammy-winning album, Voodoo, except for two, “Devil’s Pie” and “Untitled (How Does It Feel).” The former, which served as the project’s lead single, was produced with DJ Premier.
On Mass Appeal’s new episode of Off the Record, Premo recounts how the track came to fruition and its recording session, which J Dilla and Alchemist attended.
Watch the video above.
Related: Watch DJ Premier’s Tiny Desk Performance and Genius Interview
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