Desi Beats for DJs: How South Asian Music Moves Global Crowds

Desi 101: What Exactly Is Desi Music? Let’s clear something up: Desi isn’t a genre. It’s a cultural identity. “Desi” is how South Asians across the diaspor...
Gang Starr has dropped the music video for “Bad Name,” the second single off their latest album, One Of The Best Yet. The visual, which was directed by Drew Morris and DJ Premier, pays homage to Gang Starr’s legacy and the iconic late rapper Guru.
The video features Preemo pitching the song to internet personality, Anthony “Spice” Adams, and includes footage of Guru’s 19-year-old son Keith Casim rapping his father’s lyrics.
“I initially wanted ‘Bad Name’ to be the first single that officially brought Gang Starr back,” Premier stated in a press release. “I wanted a fun video with Spice Adams and for Guru’s son to play his father in the video — and then never do that again. We ended up going with ‘Family and Loyalty’ with J. Cole as the first single and it worked out perfectly, as Keith was able to get more comfortable being in front of the camera and used to the process.”
Check out the video above and download the song on DJcity.
Related Post: Watch Gang Starr’s ‘Family and Loyalty’ Video Feat. J.Cole
Desi 101: What Exactly Is Desi Music? Let’s clear something up: Desi isn’t a genre. It’s a cultural identity. “Desi” is how South Asians across the diaspor...
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