News

Friday, November 17, 2017

Watch Rae Sremmurd’s ‘Perplexing Pegasus’ Video

Rae Sremmurd‘s single “Perplexing Pegasus” was released in August and became one of DJcity’s most downloaded song that month. Today, the duo has returned with a video for it.

Filled with neon lights, the visual features a massive party, optical illusions, and even a Pegasus.

Watch it above and download the track on DJcity.

Related: Watch the Lyric Video for Jason Derulo’s ‘Tip Toe’ Feat. French Montana

| Tracks, Videos
Music Video, Rae Sremmurd,
Thursday, November 16, 2017

Five Camera Tips for Shooting DJ Videos

Tips and Tricks

Back in July, Mojaxx provided some tips for vlogging, which is a great way for DJs to connect with fans and build their brands. The episode included experienced vloggers, DJ Stylus and Swiftstyle, discussing their preferred cameras.

Having a good camera is important, but not knowing how to use it hinders your ability to capture clear footage. On a special episode of Tips and Tricks, UK DJ and turntablist Revrt goes over five camera settings to help you get the best video quality.

Related: Pioneer DJ DJM-S3 Mixer Walkthrough

| DJcityTV, Music Tech, Videos
Tips and Tricks,
Thursday, November 16, 2017

How Camila Cabello Used Data to Pick ‘Havana’ as the Lead Single for Her Debut Album

Camila Cabello
Camila Cabello (Photo credit: Jason Roman)

On Aug. 3, Camilla Cabello and Epic Records released two tracks from her upcoming debut solo album: the Young Thug-featured “Havana” and the Quavo-assisted “OMG.” Although DJcity’s subscribers gravitated towards “Havana,” both Spotify and iTunes championed “OMG,” giving it premium coverage on Spotify’s “New Music Fridays” and iTunes’ “Hot Tracks” lists.

Despite the priority given to “OMG,” a week later, both tracks reached around 37 million followers via official Spotify playlists and third party playlists, including DJcity Essentials.

By Aug. 19, a leader had emerged. “Havana” appeared on playlists followed by 60 million, while the audience for “OMG” dropped to 30 million. (“Havana” had been added to more playlists while “OMG” had been dropped by some playlists.)

Spotify playlist stats for "Havana"
Spotify playlist stats for "OMG"
A week later, “OMG” dropped out of Spotify’s weekly United States Viral 50 chart, while “Havana” stood at No. 15, with its reach expanded to 68 million followers. Within just days, Cabello announced on Twitter that “Havana” would be the album’s lead single.

“OMG” was eventually removed from Spotify’s Today’s Top Hits playlist, and on Oct. 3, “Havana” began being serviced to U.S. top 40 radio (“Havana” is currently No. 7 on Today’s Top Hits). Cabello released the official video for “Havana” on Oct. 24, and the single currently sits at No. 2 on the Billboard Hot 100.

Ultimately, fans preferred “Havana” over “OMG” and the data reflected how listeners worldwide engaged with it. As real-time insights become more available, artists and labels can make better-informed marketing decisions.

This article was written by Matt Downey and edited by Anthony Polis.

Related: Major Lazer Drops Interactive ‘Know No Better’ Video

| Music Industry
Camila Cabello,
Thursday, November 16, 2017

Watch DJ Snake’s ‘A Different Way’ Video Feat. Lauv

DJ Snake

DJ Snake has shared the video for his catchy single “A Different Way” featuring rising singer-songwriter, Lauv. The uplifting visual features Sheaden Gabriel, a young dancer and actor who’s best known for his work with Justin Bieber.

“A Different Way,” which was co-written by Ed Sheeran, was DJcity’s 24th most-downloaded song of September. It is Snake’s first single since the release of his 2016 debut album, Encore.

Snake premiered the song in September during a historic performance atop the Arc de Triomphe in Paris. The event was streamed live on Facebook and Instagram to over three million people.

Watch the video above and download “A Different Way” on DJcity.

Related: Watch Marshmello’s ‘Blocks’ Video

| Tracks, Videos
DJ Snake, Lauv, Music Video,
Thursday, November 16, 2017

DJcity Trends for November 2017

DJ Puffy

DJcity Trends

The November 2017 edition of DJcity Trends is now available here.

November’s contributors:

Chris Styles, mixer at SiriusXM’s The Heat and D.C.’s WPGC 95.5 and 94.7 Fresh FM
Eddie Boy, music director and resident DJ at Elevate Lounge
Eski, contributor at DJcity UK
First Choice, mixer at New York’s Power 105.1
Jay Dabhi, mixer at New York City’s 92.3 AMP Radio and SiriusXM’s Globalization
Klutch, member of Electric Bodega
Mind Motion, member of Pirate DJs crew
Play, director of DJcity UK
R-Tistic, 2014 McDonald’s Flavor Battle champion
Santarosa, Latin director at DJcity; mixer at SiriusXM’s Globalization
Scene, Fool’s Gold recording artist

DJcity Trends is a monthly collection of tracks intended to help DJs discover new and buzzing club tracks. The songs are hand-picked by influential DJs from around the world.

Related: DJcity Trends for October 2017

| Tracks
DJcity Trends,
Wednesday, November 15, 2017

Watch Skratch Bastid Perform a Routine Using N.E.R.D.’s ‘Lemon’ Feat. Rihanna

Skratch Bastid has shared a quick routine using N.E.R.D.‘s new single “Lemon” featuring Rihanna. The track, which was released early this month, is currently No. 3 on DJcity’s Hot Box and No. 65 on Billboard’s Hot 100.

“Lemon” is N.E.R.D.’s first release in seven years. The group’s last album, Nothing, was released in 2010.

Watch Skratch’s routine above and download “Lemon” on DJcity.

Related: N.E.R.D. Drops New Single and Video Feat. Rihanna, ‘Lemon’

| Turntablism, Videos
N.E.R.D, Rihanna, Routine, Skratch Bastid,

Popular