Laidback Luke Talks Vintage DJ Gear!

International touring DJ, producer and founder of Mixmash Records, Laidback Luke, was appearing at a festival close to the DJcity UK lab last week. So Moja...
Camila Cabello (Photo credit: Jason Roman)
On Aug. 3, Camilla Cabello and Epic Records released two tracks from her upcoming debut solo album: the Young Thug-featured “Havana” and the Quavo-assisted “OMG.” Although DJcity’s subscribers gravitated towards “Havana,” both Spotify and iTunes championed “OMG,” giving it premium coverage on Spotify’s “New Music Fridays” and iTunes’ “Hot Tracks” lists.
Despite the priority given to “OMG,” a week later, both tracks reached around 37 million followers via official Spotify playlists and third party playlists, including DJcity Essentials.
By Aug. 19, a leader had emerged. “Havana” appeared on playlists followed by 60 million, while the audience for “OMG” dropped to 30 million. (“Havana” had been added to more playlists while “OMG” had been dropped by some playlists.)
A week later, “OMG” dropped out of Spotify’s weekly United States Viral 50 chart, while “Havana” stood at No. 15, with its reach expanded to 68 million followers. Within just days, Cabello announced on Twitter that “Havana” would be the album’s lead single.
and that's why…. we are making it a single!!!!!!!! thank u so much for the love and support for a song that's so close to my heart ???????????? https://t.co/vJXJIYdCYb
— camila (@Camila_Cabello) August 30, 2017
“OMG” was eventually removed from Spotify’s Today’s Top Hits playlist, and on Oct. 3, “Havana” began being serviced to U.S. top 40 radio (“Havana” is currently No. 7 on Today’s Top Hits). Cabello released the official video for “Havana” on Oct. 24, and the single currently sits at No. 2 on the Billboard Hot 100.
Ultimately, fans preferred “Havana” over “OMG” and the data reflected how listeners worldwide engaged with it. As real-time insights become more available, artists and labels can make better-informed marketing decisions.
This article was written by Matt Downey and edited by Anthony Polis.
Related: Major Lazer Drops Interactive ‘Know No Better’ Video
International touring DJ, producer and founder of Mixmash Records, Laidback Luke, was appearing at a festival close to the DJcity UK lab last week. So Moja...
Notable tracks that were added to DJcity this week. View them all here. Download the tracks below. (* indicates DJcity Exclusive) Justin Bieber – DAISIES...
*** UPDATE: check out our updated 2024 and 2025 playlists! Wedding season has arrived! DJcity’s Remix Director Sir Marcus has put together a list of...
Big news for DJs everywhere: DJcity just rolled out one of its biggest website updates ever - designed to make music discovery faster, easier, and more pow...
This week on @RoadPodcast, the crew sits down with legendary music marketer, DJ, and founder of @promotion1983, Brad LeBeau, for an unfiltered conversation...
Notable tracks that were added to DJcity this week. View them all here. Download the tracks below. (* indicates DJcity Exclusive) Don Toliver – FWU Lizzo...
Best of 2025 (So Far): DJcity’s Most Downloaded TracksOriginals + Remixes & Edits We’re halfway through the year, and it’s time to spotlight the tracks...
The Elite is Reloop’s flagship mixer, but Mojaxx never reviewed it back when it was released in 2019. Partly that was down to logistical reasons, but also...
Diplo performs at Hyde Beach in Miami on March 23, 2018. (Credit: Dylan Rives/World Red Eye) Since 1823, Oxford University's historic debate society, the O...
These are DJcity’s most downloaded tracks of June 2025. Our monthly charts feature top downloads from around the world, plus regional charts for Latin, UK...