Mixcloud Launches ‘Fan-to-Creator’ Subscription Service


Audio streaming platform Mixcloud has launched a “fan-to-creator” subscription service called Mixcloud Select. The service lets listeners subscribe to a creator’s channel to directly support them and the music played in their shows. It also enables creators to earn revenue for the first time on the platform.

With a subscription, listeners get an enhanced listening experience that includes offline listening, viewable tracklists, and no ads. Creators can set their own price, starting at $2.99 per month. They receive a share of profits from their subscriptions, while the artists, labels, and publishers get royalty revenue.

The first wave of Mixcloud Select creators includes DJs such as Afrojack and Oliver Heldens, and labels like Big Beat and Defected.

Nikhil Shah, co-founder of Mixcloud, said in the press release:

“There’s a lot of creative energy that goes into crafting a DJ mix, radio show or podcast in order to inspire listeners, and until now, these creators have been left out of the revenue mix. We’ve been working hard to design a model alongside the industry that recognizes the value these creators bring to the music ecosystem, and today we’re excited to share this with the world.”

For more information on Mixcloud Select, click here.

Related: Mixcloud Signs Licensing Deal With Warner Music Group