Technics Clarifies Commitment to DJ Community

Technics Grand Class SL-1210GR
Technics Grand Class SL-1210G turntable. (source: Panasonic)

Technics clarified its commitment to the DJ community over the weekend in a press release for its new SL-1210GR turntable.

“The SL-1200GR and SL-1210GR combine the best of both worlds,” Michiko Ogawa, director of Technics at Panasonic, said in the statement. “Our goal was to extend our top range for audio enthusiasts as well as professional DJs.”

Ogawa’s comments follow a New York Times article from January about how the company has shifted its focus from DJs to audiophiles. In the piece, Technics Creative Director Hiro Morishita said that marketing to DJs was “problematic” and that Panasonic doesn’t “want to sell the 1200 as the best tool for DJing.”

The statement led many to believe that the company had turned its back on DJs and that the SL-1200G and SL-1200GR models were not suitable for DJing.

The SL-1210GR is a black version of the SL-1200GR, which was announced in January.

The press release said that both models will be available in April. According to the DJ TechTools, the price will be roughly $1,600 in the US.

Related: Technics Unveils Grand Class SL-1200GR Turntable

  • Ramzy Haddad

    $1,600 for a turntable. Really?! Does it make records and needles too? Sheesh. Get real Technics, I’ll still use my MKIIs from the 70s thank you very much

  • Ricky Djrickyjay Jordan

    The thing that people don’t understand is what’s “under the hood” on these technics turntables. They aren’t the same “off the sourcing catalog production line” Super OEM chassis. Sure the Pioneers look great and have a nice tone arm, but popping them open is nothing spectacular.

    An $800 pioneer table that isn’t easily serviceable, isn’t as attractive as a quality turntable that is. But hey the whole DJ industry has cheapened, so maybe the new “cheaper” model is appealing now :-/

  • Fonz Solo

    Just got some Rp 8000s and I would never look back. 1200s are outdated technology. Got my 1200s brand new back when for $900 something and wouldn’t pay a dime more for a new pair now. They wait until all the negative feedback to decide that they are still marketing to DJs. They were just playing it safe because they know there are decks on the market now that stand up to and have surpassed the 1200! C’mon man!

  • Joel Gorman

    Man, that’s dope but really steep. Glad they’re still makin’ em though. Thanks Technics!