Technics Clarifies Commitment to DJ Community

Technics Grand Class SL-1210GR
Technics Grand Class SL-1210G turntable. (source: Panasonic)

Technics clarified its commitment to the DJ community over the weekend in a press release for its new SL-1210GR turntable.

“The SL-1200GR and SL-1210GR combine the best of both worlds,” Michiko Ogawa, director of Technics at Panasonic, said in the statement. “Our goal was to extend our top range for audio enthusiasts as well as professional DJs.”

Ogawa’s comments follow a New York Times article from January about how the company has shifted its focus from DJs to audiophiles. In the piece, Technics Creative Director Hiro Morishita said that marketing to DJs was “problematic” and that Panasonic doesn’t “want to sell the 1200 as the best tool for DJing.”

The statement led many to believe that the company had turned its back on DJs and that the SL-1200G and SL-1200GR models were not suitable for DJing.

The SL-1210GR is a black version of the SL-1200GR, which was announced in January.

The press release said that both models will be available in April. According to the DJ TechTools, the price will be roughly $1,600 in the US.

Related: Technics Unveils Grand Class SL-1200GR Turntable