30 Roc

Watch The Producers of Roddy Ricch’s ‘The Box’ Explain How They Made The Track

The Box

Producers 30 Roc and Dat Boi Squeeze recently sat down with Genius for a behind-the-scenes look at the making of Roddy Ricch‘s “The Box.”

The soulful trap rap ballad reached #1 on the Billboard charts six weeks after its December 6 release. As the Genius clip notes, this was accomplished without a video accompanying the track. If looking for the “secret” to the hit, there’s a nod to the Roland SRX Orchestra VST.

30 Roc is currently signed to a production deal with Mike WILL Made It‘s EarDrummers Entertainment. He has produced other notable club favorites, including Yo Gotti‘s 2017-released Nicki Minaj collaboration “Rake It Up,” and “Bartier Cardi,” Cardi B‘s 2018-released collaboration with 21 Savage. He’s also the producer of “King’s Dead,” the Black Panther soundtrack single featuring Jay Rock, Kendrick Lamar, Future, and James Blake.

Watch the making of “The Box” above.

Related Post: Watch the Producer of Bobby Shmurda’s “Hot N#gga” Explain How He Made the Track

Watch Cheeze Beatz and 30 Roc Explain How They Produced Cardi B’s ‘Bartier Cardi’ Feat. 21 Savage

Atlanta-based producers Cheeze Beatz and 30 Roc recently broke down how they made Cardi B’s “Bartier Cardi” featuring 21 Savage on Genius’ Deconstructed. The track, which follows Cardi’s breakout smash “Bodak Yellow,” was one of DJcity’s most downloaded songs of December. It is currently No. 20 on Billboard’s Hot 100 chart.

Miami native Cheeze Beatz has worked with artists including Rick Ross, Rich Homie Quan, and Wale. He is best known for producing Migos’ 2014 single, “Handsome and Wealthy.” Bronx native 30 Roc, who works with Mike WiLL Made It’s Ear Drummer production team, is responsible for co-producing Yo Gotti‘s platinum hit “Rake It Up” featuring Nicki Minaj.

“Bartier Cardi” marks the the first and only beat Cheeze Beatz and 30 Roc have made for Cardi.

Watch Deconstructed above.

Related: Watch Teddy Walton Explain How He Produced Kendrick Lamar’s ‘LOVE.’ Feat. Zacari