Producers 30 Roc and Dat Boi Squeeze recently sat down with Genius for a behind-the-scenes look at the making of Roddy Ricch‘s “The Box.”
The soulful trap rap ballad reached #1 on the Billboard charts six weeks after its December 6 release. As the Genius clip notes, this was accomplished without a video accompanying the track. If looking for the “secret” to the hit, there’s a nod to the Roland SRX Orchestra VST.
30 Roc is currently signed to a production deal with Mike WILL Made It‘s EarDrummers Entertainment. He has produced other notable club favorites, including Yo Gotti‘s 2017-released Nicki Minaj collaboration “Rake It Up,” and “Bartier Cardi,” Cardi B‘s 2018-released collaboration with 21 Savage. He’s also the producer of “King’s Dead,” the Black Panther soundtrack single featuring Jay Rock, Kendrick Lamar, Future, and James Blake.
Watch the making of “The Box” above.
Related Post: Watch the Producer of Bobby Shmurda’s “Hot N#gga” Explain How He Made the Track
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