New tracks that DJs should know about.
The soulful trap rap ballad reached #1 on the Billboard charts six weeks after its December 6 release. As the Genius clip notes, this was accomplished without a video accompanying the track. If looking for the “secret” to the hit, there’s a nod to the Roland SRX Orchestra VST.
30 Roc is currently signed to a production deal with Mike WILL Made It‘s EarDrummers Entertainment. He has produced other notable club favorites, including Yo Gotti‘s 2017-released Nicki Minaj collaboration “Rake It Up,” and “Bartier Cardi,” Cardi B‘s 2018-released collaboration with 21 Savage. He’s also the producer of “King’s Dead,” the Black Panther soundtrack single featuring Jay Rock, Kendrick Lamar, Future, and James Blake.
Watch the making of “The Box” above.