In January, Denon DJ made headlines when it unveiled its new Prime series of equipment. On Thursday, the company kept the momentum going by naming legendary house DJ/producer Laidback Luke as a brand ambassador.
With his addition, Denon continues its push toward becoming a serious player among DJ gear manufacturers.
In a video announcement on Facebook (see below), the Dutch legend said he will also serve as a product development consultant.
Going forward, Luke will be swapping out his usual live setup. Instead, his gear of choice will now be Denon’s pro-level SC5000 Prime media player and X1800 Prime mixer.
The move is in line with the company’s recent “Change Your Rider” campaign, which urges DJs to change their rider to include Denon equipment.
In the press release, Luke explained why he chose to partner with Denon: “The Denon Prime Series is an organic fit for my DJ sets. Its functionality is extremely intuitive and it’s [sic] performance delivers exactly the quality that I need.”
Denon DJ’s Brand Manager, Paul Dakeyne, also commented on the partnership:
“As one of the world’s most creative and expressive live DJ’s [sic], Laidback Luke is constantly setting the standard, raising the bar. He needs equipment that is a natural extension of his thoughts, equipment that instantly transforms his inner feelings and spontaneity into sound. The Denon DJ SC5000 and X1800 Prime units remove all performance obstacles and pushes new boundaries for Laidback Luke to explore.”
Watch Luke’s announcement below.
Beatsource recently launched its DJ Exclusives program, which has been 20 years in the making. It’s built around an entirely new, never been done licensing...
The One, Rane’s first all-in-one controller for Serato DJ Pro, was a very successful product, but being a few years old, was starting to seem a little date...
The performance features in Serato’s DJ software have been constantly updated and improved in the two decades, but their music library has remained largely...
Ever since Biz Markie (RIP) showed off his custom built 7-inch Technics 1200 turntables back in 2013, many DJs who love to play vinyl 45s have dreamt about...
Notable tracks that were added to DJcity this week. View them all here. Download the tracks below. (* indicates DJcity Exclusive) BLOND:ISH, The Pussycat...
*** UPDATE: check out our updated 2024 and 2025 playlists! Wedding season has arrived! DJcity’s Remix Director Sir Marcus has put together a list of...
These are DJcity’s most downloaded tracks of August 2025. Our monthly charts feature top downloads from around the world, plus regional charts for Latin...
Serato DJ Pro 4.0 Has Arrived - Join Us in LA to Experience It Firsthand Discover the biggest Serato update yet in an exclusive in-person event with the Se...
Notable tracks that were added to DJcity this week. View them all here. Download the tracks below. (* indicates DJcity Exclusive) J Balvin & Jay Wheel...
Chance The Rapper and Pat "The Manager" Corcoran at. (Photo source: Instagram) The rise of Chancelor Johnathan Bennett, a.k.a. Chance The Rapper, is an inc...