JAY-Z continues his 4:44 video series with “Kill Jay Z,” the opening track from the album. The black-and-white visual begins with what appears to be a young man running for his life. His shirt reads, “Stay Black.”

Like the project’s previous videos, “Kill Jay Z” was first shared as a TIDAL exclusive.

The album, which was certified platinum within a week after its release, remains number one on the Billboard 200 chart.

Watch the video above and download “Kill Jay Z” on DJcity.

Related: Watch JAY-Z’s ‘Bam’ Video Feat. Damian Marley