Desi Beats for DJs: How South Asian Music Moves Global Crowds

Desi 101: What Exactly Is Desi Music? Let’s clear something up: Desi isn’t a genre. It’s a cultural identity. “Desi” is how South Asians across the diaspor...
Hot 97 host and on-air mixer DJ Megan Ryte has shared the video for her debut single “On & On” featuring Tory Lanez and HoodCelebrityy. The dancehall-influenced track is currently buzzing on the East Coast.
After establishing herself on the radio, Ryte recently signed an artist deal with Interscope Records. “On & On” serves as her first release, and the lead single off her forthcoming album. Her project is set to be executive produced by the Heavy Hitters’ DJ Enuff.
Co-directed by Ryte, the cinematic and cameo-friendly visual is part one of a series of upcoming videos from the rising artist. It starts off with an intro from Sway Calloway and takes place at a club in which Ryte is DJing. As she keeps the party going, things get heated between Desiigner, Smoke DZA, and others in the restroom.
Watch it above and download “On & On” on DJcity.
Related: Watch Cardi B’s ‘I Like It’ Video Feat. Bad Bunny and J Balvin
Desi 101: What Exactly Is Desi Music? Let’s clear something up: Desi isn’t a genre. It’s a cultural identity. “Desi” is how South Asians across the diaspor...
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