Before the internet, DJs built their following by rocking shows, performing on radio, and releasing music. Social media has obviously changed that, and now producing online content is crucial in growing your brand.

Video routines are one of the most effective types of content for a DJ. But like anything, execution is key. If your video isn’t shot or edited well, your investment won’t pay off, and you’ll have wasted time and money.

On the second episode of DJcityTV’s Clutch DJ Tips, Eyecon shares some advice for shooting engaging videos. Included are tips from DJcity’s Director of Digital Marketing Anthony Polis and National Director Styles Davis.

Related: DJs Should Switch Their Instagram Profile to a Business Profile