In 2016, Instagram rolled out a set of Business Tools to help companies of all sizes better understand their followers and grow their businesses.

One of the tools introduced was business profiles. Unlike personal profiles, business profiles enable companies to get insights about their followers and posts, and promote posts (run ads). Business profiles also include contact info, making it easier for customers to connect with companies.

However, many DJs have still not switched their personal profile to a business profile. Thankfully, DJ Eyecon has put together a video that explains the benefits of doing so.

Based in South Carolina, Eyecon is an official Rane DJ and former Red Bull 3Style competitor. He currently holds residencies at Malibus Surf Bar and Oz Myrtle Beach.

Watch his video above.

Related: Do DJs Need to Be Producers These Days?