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Thursday, July 15, 2021

Pioneer DJ and Virgil Abloh Announce Co-Branded DDJ-1000-OW Controller and Clothing Collection


(Source: Pioneer DJ)

Pioneer DJ has linked up with influential fashion designer Virgil Abloh and his Off-White brand on the DDJ-1000-OW controller. The co-branded unit is compatible with rekordbox and Virtual DJ 2021 software and features an exclusive colorway and subtle design details throughout.

The controller is being released alongside the “Pioneer DJ c/o Off-White™” capsule collection, which includes tees, hoodies, a jacket, and accessories inspired by the concept of “SOUND ENGINEERING.”

“As with the skeleton CDJ and DJM I designed with Pioneer DJ, I wanted to take this opportunity to bring together technology and human interaction,” Virgil Abloh states in Pioneer DJ’s press release. “And this time we took it one step further with ‘SOUND ENGINEERING’ bringing together this medium that unites so many of us with a fashion element. Both music and fashion, in my opinion, are these intense forces that have the unique power to bring people together while letting you make your own statement all at the same time.”

The DDJ-1000-OW controller will be available worldwide, in limited quantities, starting mid-July at a suggested retail price of $1799. The clothing collection will be available at Off-White’s website, Farfetch.com, and select Off-White™ stores worldwide.

Preview the controller and capsule collection below and check out Pioneer DJ’s website for more details.

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