DJ Skee launched a new digital radio platform today called DASH which aims to bring radio into the digital world. The announcement comes a week after Skee’s unexpected resignation from his long-time posts at KIIS FM and SiriusXM.
He told Yahoo News:
“Radio is one element that hasn’t gone digital yet. People are dissatisfied with it, and we’re trying to bring that magic back.”
Backed by L.A. Reid, Adrian Peterson, Michael Lazerow, and more, DASH has launched as a free digital radio service with 50 original stations, zero commercials, and shows with influential DJs such as Peter Ferraro, Caroline D’Amore, and Julio G.
DASH has also brought on station partners including XXL Magazine, Tech N9ne, VP Records, Record Store Day, among numerous others.
“Radio is at a turning point. In the US, 96% of the population over 12 listens to radio, yet statistics show the overwhelming majority are dissatisfied with the medium. FM stations feature endless commercials and repetitive playlists, digital platforms limit discovery with algorithmic playlists that aren’t true radio, and satellite radio is too expensive for most consumers. Today a new future unfolds with DASH (www.dashradio.com), a revolutionary new digital radio platform that features the world’s top DJ’s, zero commercials, easy navigation, and accessibility from your favorite devices.”
Legendary radio personality DJ Skee announced Tuesday evening that he’s quit radio. The resignation was revealed in a heart-felt video (see below) which details his frustration with the industry, and his desire to “promote change.”
“Most listeners are dissatisfied with [radio] due to repetitive playlists, a lack of variety and originality, and the massive amount of commercials. I can’t say that I don’t agree anymore.”
Skee, who’s best known for hosting shows on the US’s biggest station, KIIS FM, and SiriusXM’s Hip-Hop Nation, began his career on the airwaves at age 16. Since then, the Minnesota native has risen through the ranks as a DJ, radio personality, marketing executive, entrepreneur, and most recently, a host on Mark Cuban’s AXS TV.
Despite his strong words about the current state of the industry, Skee kept it classy by thanking those who’ve helped him along the way and acknowledging that radio was instrumental in shaping his career:
“I don’t mean to stand here and bash something that ultimately put me in this position . . . I also want to express how truly thankful I am to everybody that believed in me and gave me opportunities along the way, I’ll forever be grateful.”
He also hinted at his plans for the future:
“I believe there’s a different future for broadcast and that someone needs to come in and save radio. Don’t worry, I’m not going away. I can’t exactly say what I’m doing but I promise you all [that] you’ll see and hear about it very soon.”
If there’s one thing we know about Skee, it’s that he’s one of the most dedicated and hardest working leaders in the industry. It’ll be interesting to see what he has in the works.
Watch his resignation video below:
Related: Angie Martinez Joins New York’s Power 105.1
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