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The NAMM Show. (Source: Instagram)
Fearing that the impact of the COVID-19 pandemic will stretch into next year, NAMM announced this week that their 2021 music equipment trade show would be replaced with the Believe In Music Week virtual event. The online-only event will be held during the week of January 18, 2021.
Believe in Music Week will feature a blend of signature NAMM events and special creative initiatives. These include The Grand Rally for Music Education, GenNext, Music Education Days, and the Nonprofit Management Institute. As well, the NAMM Foundation will host a series of “inspirational, leadership, and support-based” online events featuring leaders in the music education, collegiate, K-12, community, and nonprofit sectors offering numerous problem-solving solutions regarding the multiple challenges of the current era.
Regarding the switch from real-time activities, NAMM’s executive team notes, “[g]iven the current realities of the COVID-19 pandemic and the health and safety of NAMM members as our priority, it is now clear there is no path forward for an in-person event in California, and we have made the difficult decision to cancel The 2021 NAMM Show.”
They go on to say, “while we are disappointed that we will not be able to gather our NAMM family in-person this January, we are reimagining how to connect all facets of the industry while benefiting those most deeply impacted with the launch of Believe in Music: The Global Gathering to unify and support the people who bring music to the world.”
For more information, check out NAMM’s Believe in Music Week website here.
H/T: American Songwriter