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Internet radio start-up Mixcloud announced subscription accounts for both listeners and uploaders today. A free version of the service will remain but those that are serious about improving their experience now have the option to upgrade.
The “Pro” account for uploaders costs $15/month or $135/year and gives access to an analytics dashboard showing their audience size, source, location and engagement, along with advanced publishing tools that include comment control and scheduled uploads.
Specifically, the analytics dashboard includes a graph that shows where listeners are dropping off — a useful feature for DJs that are curious to know how their mixes perform on a track-by-track basis.
Listeners can also upgrade to a “Premium” account which provides an “uncluttered ad-free listening experience” for $6.99/month or $69.99/year.
In addition to subscription accounts, the company also added a much-needed “repost” feature which Mixcloud co-founder and CTO Mat Clayton said was “inspired by the concept of ‘Retweets’ and ‘Reblogs’ on Twitter and Tumblr.
Mixcloud has seen a surge of new users in recents months as unlicensed platforms such as SoundCloud ramp up their copyright takedowns. Mixcloud is unique in its nature as a licensed platform that pays royalties for the tracks streamed within each radio show or DJ mix.
Mixcloud currently has 10 million monthly listeners and reported a 60% increase in total listening time since their redesign in January.