Aaron Cruz

Sunday, September 14, 2014

Apple’s CEO Tim Cook Explains Beats by Dre Acquisition


 
During a recent interview with PBS’s Charlie Rose, Apple’s CEO Tim Cook was asked why he acquired Beats by Dre. In addition to wanting to work with the creative minds of Jimmy Iovine and Dr. Dre, Cook said he saw value in their music subscription service, Beats Music.
 

“They [Beats by Dre] recognized that human curation was important in the subscription service — that the sequencing of songs that you listen to affect how you feel. It’s hard to describe, but you know when you feel it.”

 
Related: Apple Confirms Purchase of Beats for $3 Billion

| Music Industry, Music Tech, Videos
Apple, Beats by Dre, Charlie Rose, Interview,
Saturday, September 13, 2014

Watch DJ Trayze at the 2014 Thre3style World Finals


 
Although DJ Trayze entered this year’s Red Bull Thre3style World Finals as a “Lucky Bastid” wild card, the Washington D.C. native quickly established himself as a force to be reckoned with in the competition.
 
On Thursday, September 4th, Trayze emerged victorious after battling DJ Mario (Bulgaria), DJ Monsta (Latvia), DJ Probass (Ukraine), and DJ Flip (Ireland). Here’s a video of the winning routine which secured him a spot in the grand finals.
 
Related:
Watch Eskei83′s Winning Red Bull Thre3style Set
DJ Trayze – Friday Fix – May 23, 2014

| Videos
Red Bull 3Style, Trayze,
Monday, September 8, 2014

Installing Multiple Rane Drivers on Serato DJ

Rane Sixty-Two
 

Will you be using more than one Rane device with Serato DJ on your computer? Maybe you are using an SL 3 box at home and want to go to the club where they have a Rane Sixty-Four mixer? In this case, you will need the drivers to be installed for both devices, or else you may run the risk of unexpected driver installation at the club – which could result in disaster if you are not prepared.

 
In response to this common problem, the folks over at Serato have put together a useful tutorial that explains how to install multiple Rane device drivers. By following their steps, you can ensure your Serato setup will be able to work with the entire family of Rane mixers.
 
Read the tutorial here.
 
Related: Serato DJ 1.7 Released

| Music Tech
Rane, Serato,
Saturday, September 6, 2014

Nick Ferrer Drops UK-Inspired Mix


 
With his 2014 UK tour kicking off soon, Power 106’s Nick Ferrer delivers “5,000 Miles to the UK” — a half-hour mix featuring some of today’s biggest house and deep house tracks.
 
Download on SoundCloud
 
1. Route 94 ft. Jesse Glynne – My Love
2. Gorgon City ft. Katy Menditta – Imagination
3. Secondcity ft. Ali Love – What Can I Do
4. Simion – Warning
5. Lilly Wood & The Prick – Prayer In C – Robin Schulz Remix
6. Henry Krinkle – Stay – Justin Martin Remix
7. Wankelmut & Emma Louise – My Head Is My Jungle – MK Remix
8. Basement Jaxx – Never Say Never – Mark Knight Remix
9. Craig David – Fill Me In – Artful VIP Remix
 
Related: Nick Ferrer – DJcity Podcast – May 6, 2014

| Mixes
Nick Ferrer,
Sunday, August 31, 2014

YouTube Music Key: Google’s New Subscription Service

YouTube-Music-Key-658x370-7dbe0b510453f3f4
 
The Internet’s powerhouse of online video is preparing to launch its very own music streaming service called YouTube Music Key. Although they haven’t announced an official release date yet, analysts have already began to express both hopes and concerns for the service. Here’s a couple things to consider:
 
1. It could have access to diverse content. On average, YouTube is filled with 100 hours of content per minute. In terms of music, consider the number of originals, performances, covers, remixes, and mixes on YouTube. Music Key users could be able to access content that’s currently unavailable through competing services such as Spotify and Beats Music.
 
2. It could have attractive new features. Google owns YouTube, VEVO, Google Play Music, and Songza. Nothing is set in stone but Music Key might combine features from all four of these platforms, which could make it Google’s premier streaming service. Possible features include access to professionally curated playlists, the ability to create and share your own playlists, interactive and intelligent recommendation systems, and a fusion between high-quality audio and video content.
 
3. It won’t be free. YouTube has never charged users to watch or upload content. However, it’s been rumored that Music Key will cost $9.99 per month for its ad-free service. The big question is: how many YouTube users will be inclined to pay for the experience, albeit improved, after using YouTube for free for so many years?
 
4. It could be an attempt at appease labels. YouTube is currently the preferred music service for those 18 and younger so why would they release a new streaming service? Well, Google has been working closely with the music industry for years and wants to continue doing so. In order to legally upload music to YouTube, the company needs permission from labels and other rights holders. With labels eager to find new revenue streams, some analysts believe that Google is introducing Music Key in an effort to maintain a healthy relationship with the music industry. After all, the company has enough cash to develop a new service, split revenues with its music partners, and survive even if the service fails.
 
Related: SoundCloud Introduces Advertising for the First Time

| Music Tech
Google, YouTube,
Saturday, August 23, 2014

Abrina ft. Eric Bellinger – Actin’ Up [Music Video]


 
Rising San Diego R&B/pop singer Abrina has released a music video for her new single “Actin’ Up” featuring singer-songwriter Eric Bellinger. The video captures Abrina, Bellinger, and DJcity’s Crisco Kidd taking over a warehouse in the Los Angeles area.
 
Download: Abrina ft. Eric Bellinger – Actin’ Up 
 
Related: Abrina ft. Eric Bellinger – Actin’ Up

| Videos
Abrina, Eric Bellinger, Music Video,

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