Apple’s CEO Tim Cook Explains Beats by Dre Acquisition


 
During a recent interview with PBS’s Charlie Rose, Apple’s CEO Tim Cook was asked why he acquired Beats by Dre. In addition to wanting to work with┬áthe creative minds of Jimmy Iovine and Dr. Dre, Cook said he saw value in their music subscription service, Beats Music.
 

“They [Beats by Dre] recognized that human curation was important in the subscription service — that the sequencing of songs that you listen to affect how you feel. It’s hard to describe, but you know when you feel it.”

 
Related: Apple Confirms Purchase of Beats for $3 Billion

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