Apple’s CEO Tim Cook Explains Beats by Dre Acquisition

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During a recent interview with PBS’s Charlie Rose, Apple’s CEO Tim Cook was asked why he acquired Beats by Dre. In addition to wanting to work with the creative minds of Jimmy Iovine and Dr. Dre, Cook said he saw value in their music subscription service, Beats Music.
 

“They [Beats by Dre] recognized that human curation was important in the subscription service — that the sequencing of songs that you listen to affect how you feel. It’s hard to describe, but you know when you feel it.”

 
Related: Apple Confirms Purchase of Beats for $3 Billion