Watch Mad Decent Block Party’s Hilarious Promo Video

Mad Decent

Diplo has shared a hilarious video to promote this year’s Mad Decent Block Party, which kicks off this week in Florida.

The piece, which is titled Day in the Life of Diplo, stars Dawson’s Creek actor James Van Der Beek as the Mad Decent chief himself. It provides a satirical behind-the-scenes look at Dip’s daily activities, which include managing “an army of little elves,” coming up with “lit” social media posts, and dealing with haters.

The video is effective because it, unlike most festival promos, is a stand-alone piece and doesn’t feel like an ad. People who might not have otherwise posted about the Mad Decent Block Party have shared the video simply because it’s funny. If that isn’t clever marketing, then I don’t know what is.

Watch and check out the tour dates below.

7/30 – Ft. Lauderdale, FL @ Revolution Live
8/6 – Brooklyn, NY @ MCU Park
8/7 – Brooklyn, NY @ MCU Park
8/13 – Philadelphia, PA @ Festival Pier at Penn’s Landing
8/19 – Toronto, ON @ Fort York Garrison Commons
8/20 – Detroit, MI @ Russell Industrial Center
8/21 – Chicago, IL @ FirstMerit Bank Pavillion at Northerly Island
8/26 – Dallas, TX @ Club Zouk Outside Lot
9/3 – Denver, CO @ Red Rocks Amphitheatre
9/4 – Kansas City, MI @ KC Live! at The Power & Light District
9/9 – Eugene, OR @ Cuthbert Amphitheater
9/10 – Berkeley, CA @ Greek Theatre at UC Berkeley
9/16 – Phoenix, AZ @ Rawhide
9/17 – Phoenix, AZ @ Rawhide
10/1 – Los Angeles, CA @ LA Center Studios

Related: 5 Things We Learned From Diplo’s Billboard Interview