New tracks that DJs should know about.
On what will be a sad day for many DJs, Shure has announced that they are ceasing production of their entire range of phono cartridges and styli this summer.
From the company’s statement:
“For more than 90 years, Shure has been committed to manufacturing and delivering products of the highest quality, reliability, and value. This commitment requires consistency in materials, processes, and testing, as well the capacity to react to fluctuations in demand.
In recent years, the ability to maintain our exacting standards in the Phonograph Cartridge product category has been challenged, resulting in cost and delivery impacts that are inconsistent with the Shure brand promise.
In light of these conditions, and after thorough evaluation, we have made the difficult decision to discontinue production of Shure Phono products effective Summer 2018.”
Shure’s decision means that supplies of their turntablist-beloved M44-7 cartridges and replacement styli should start to dry up soon. If you have a lot invested in the company’s range of cartridges, it’s probably worth picking up a few replacement needles soon, as prices are likely to rise as stocks dwindle.
It isn’t the end of the road for turntable DJs, however. A review of Ortofon’s new Concorde Mk2 range is coming soon to DJcityTV, and the new Phase system will be released in September.
Read Shure’s full statement here.