Krewella’s manager Jake Udell was recently featured as a guest on Renman Music & Business — a YouTube channel by former Incubus manager Steve Rennie that offers advice on how to navigate today’s music business.
Udell, whose TH3RD BRAIN company also manages ZHU and Pegboard Nerds, spoke in-depth about his involvement in his client’s careers and offered golden advice to aspiring artists and industry professionals alike.
“If you don’t have hundreds or thousands of failed demos than I think it’s really difficult [to achieve success].” – Jake Udell
In one of the most interesting parts of the interview, the Chicago native discussed the unorthodox yet genius strategy behind ZHU — a mysterious Los Angeles producer who took the world by storm earlier this year with his deep house influenced hit, “Faded.”
The show also featured Eric Fuller, a partner in EDM promotion company, Life in Color. Udell’s segment began at the 29 minute mark.
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