Insomniac Events has partnered with Interscope Geffen A&M for a new EDM label called, Insomniac Records, reports Billboard.
Led by CEO/founder Pasquale Rotella, Insomniac is best known for its immensely successful Electric Daisy Carnival and other festivals such as Nocturnal Wonderland and Escape from Wonderland.
Insomniac Records will be Interscope’s first official EDM label, with Russian DJ/producer Arty as its first act. His full-length album is expected to drop later this year.
“The Interscope team has an unparalleled track record of success and I believe that with our combined efforts, Insomniac Records will launch the careers of undiscovered artists while also attracting established producers, allowing them to create music that the fans will love.” — Pasquale Rotella
In addition to festivals, Insomniac also operates popular clubs including Hollywood’s Create, Los Angeles’ Exchange, Costa Mesa’s Sutra, among others.
Related: EDC’s Pasquale Rotella: ‘Dance Music is Unfairly Targeted’
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