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Drake (Source: Instagram)
Drake, one of the world’s biggest stars, and SiriusXM, “the world’s largest audio entertainment company,” have announced an extensive creative partnership.
The partnership, which will start rolling out later this year, will include a dedicated station, curated music, and collaborations with creative talent.
The deal will mark the first major artist collaboration between SiriusXM and Pandora since the companies merged earlier this year. The partnership is also the largest agreement both brands have signed with a major artist to date.
With the addition of Pandora, the largest music streaming service in the US, SiriusXM reaches more than 100 million people with its audio products.
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