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DJ Snake performs at XS Las Vegas on January 22, 2018. (Source: Facebook)
In addition to releasing popular tracks, Snake is an influential tastemaker. DJs and fans alike often check his playlists to see which tracks he has played, so it makes sense that he has started a label.
The Paris native announced the news on social media:
Today, I’m announcing the launch of my very own record label “Premiere Classe”. This has always been a dream of mine. I wanted to first build a platform and then use it to shine a light on music/people that I believe in. This record label is for people across all corners of the world, to showcase all genres of music. I grew up influenced by different cultures, sounds, feelings, emotions and I want “Premiere Classe’’ to be a representation of that. I was given a chance some time ago and it changed my life forever, I want to be able to give the same chance to the next generation of artists. There’s a new wave coming, and we are going to be a part of it. No politics. Just dope shit. This is history in the making, here we go. William (DJ Snake)