DJ QBert’s Album Artwork Doubles as a DJ Controller

Back in 2013, legendary turntablist DJ QBert launched a Kickstarter campaign to fund his new album, Extraterrestria. While many crowdsourcing campaigns fail to reach their goals, QBert’s went beyond expectations and ended as the most successful project to date in the hip-hop category and the 20th most funded in the music category.
Having raised over $128,000 from fans, QBert then partnered with Algoriddim, the developer of the djay app, and Novalia, a company that makes interactive paper. The result? The world’s first interactive album packaging.
Acrylick writes: “With this innovation, the album’s gatefold cover is transformed into an actual Bluetooth DJ controller. Accessing DJ QBert’s album (or any MP3) through the DJay app, you’re able to manipulate and effect the songs with the use of the built-in controller.”
The feature is now available in the limited edition vinyl and CD packaging that was pre-sold through Kickstarter. See how it works in the video above.
H/T: FactMag
Related: DJ QBert Performs on REVOLT TV’s ’1s and Tuesday’