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Bad Bunny in Washington Heights. (Source: Univision)
Add “traffic-stopping live performer” to the list of Bad Bunny‘s reggaeton success story, as the Puerto Rican star performed in largely Latinx sections of Harlem, Washington Heights, and the Bronx, NY on Sunday evening.
He performed atop a moving tour bus stylized to look like a graffiti-tagged New York City subway car. The event, sponsored by Univision’s Uforia radio broadcasting/music events portal, kicked off a series of monthly livestream concerts set to air once a month through the end of December via Uforia’s website, YouTube, Twitter, and Twitch.
The artist performed tracks from his February-released studio album YHLQMDLG, plus was joined for virtual duets with artists including J Balvin, who paired with Bad Bunny for “La Cancion.” “It was difficult for me to do a concert without an audience. I didn’t want to,” he told Billboard. “But I’m accepting the new reality, and I hope people enjoy this. We need it.”
Impressively, the event was produced in collaboration with Elite Media and Marketing (EMM), IDEKO, the Mayor’s Citywide Event Coordination and Management Office, The Mayor’s Office of Media & Entertainment, the NYC Department of Transportation, the NYPD, Harlem Hospital, and the Health and Hospital Corporation.
Check out the 100% Bad Bunny playlist on Beatsource.