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Friday, October 3, 2014
Salva is Rooting for Hip-Hop as EDM Rises
Los Angeles-based DJ/producer Salva is known for delivering adventurous and bass-heavy tracks that straddle the worlds of hip-hop and dance. His breakout came in 2012 when he teamed with RL Grime for a remix of Kanye West’s “Mercy,” which has received extensive club and radio play, not to mention over five million SoundCloud streams.
While his style has distinct electronic influences, the Chicago-bred producer grew up on hip-hop and turntablism and still believes the genre has creative potential despite EDM’s increasing dominance.
“[EDM has] been done to death and personally I’m rooting for the hip-hop revival. . . . there’s still room for innovation in hip-hop music and R&B music.”
In May, Salva released “Drop That B#tch” — a collaboration with rappers Schoolboy Q, Kurupt, Problem, and Bad Lucc. The track became one of the most-downloaded on DJcity of the month and set the stage for producing an original for Young Thug.
Red Bull Music Academy recently spoke with Salva, who’s an alumni of the school, to discuss his approach to producing and mission to help revive hip-hop.
Related: Salva’s Power 106 ‘Jump Off Mix’
