Desi Beats for DJs: How South Asian Music Moves Global Crowds

Desi 101: What Exactly Is Desi Music? Let’s clear something up: Desi isn’t a genre. It’s a cultural identity. “Desi” is how South Asians across the diaspor...
Ozuna
As part of their A Brief History Of series, Billboard spoke with some of the biggest names in Latin trap music to discuss the history of the genre.
In the video, artists Ozuna, Farruko, Bad Bunny, De La Ghetto, Messiah talk about how Latin trap began, how it has evolved, and where it is today.
The genre is gaining momentum thanks to a new generation of “trapperos” like Bad Bunny and Anuel AA.
Puerto Rican rapper De La Ghetto agrees, saying in the video that Bunny is “the most important trap artist right now.” Bunny was recently featured on the remix of Major Lazer‘s hit single “Know No Better.” On Friday, rising New York rapper Cardi B enlisted Messiah for a remix of her breakout hit “Bodak Yellow.”
“[Trap is] the closest expression to the streets and to the way the new generation is living,” Farruko says in the clip.
“What people were doing was a small imitation of what American artists were doing,” Bad Bunny says. “They took American hits and turned them into their songs.”
Watch A Brief History Of below.
Desi 101: What Exactly Is Desi Music? Let’s clear something up: Desi isn’t a genre. It’s a cultural identity. “Desi” is how South Asians across the diaspor...
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