Warner Music Group & Shazam Launch New Record Label

Warner Music Group (WMG) and Shazam have formed a strategic alliance aimed at discovering new acts and signing them to a Shazam branded label under WMG. The innovative partnership was announced Wednesday on Shazam’s website.

The Shazam label imprint will identify unsigned artists for support and development by combining WMG’s global A&R expertise with Shazam’s proprietary fan activity data.

By partnering with Shazam, a brand which is synonymous with music discovery for fans all around the world, we have forged a potent proposition: the first crowd-sourced, big data record label,” said Rob Wiesenthal, COO/Corporate, Warner Music Group.

He continued, “While data and crowd sourced analyses will never be a substitute for the expertise and instincts of our A&R professionals, we do believe the information we obtain for this new label will provide very useful signals that will bolster our ability to find the stars of tomorrow.”

Mike Caren, President, Worldwide A&R, WMG, said “Millions of fans use the Shazam app to discover music, so when a song debuts strongly on the Shazam chart it is an exciting, early indication that it has hit potential. By deepening our relationship with Shazam, this landmark partnership will complement our existing commitment to A&R, create new talent-spotting possibilities, and expand our range of innovative artist development activities.”

WMG’s marketing will also benefit by receiving enhanced data on fan behavior which can be used to launch specially tailored promotional campaigns for their acts.

Related: Top Shazamed Songs of 2013