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Wednesday, September 22, 2021
Twitch Reaches Partnership With Music Publishers
Four Color Zack performing on Twitch.
After a year wherein numerous independent creatives employed as DJs struggled then learned how to adapt their skills to streaming platforms, Twitch — one of the most popular of platforms for disc jockeys to continue to play as well as earn sustainable incomes — has partnered with the National Music Publishers’ Association (NMPA) on a long-awaited agreement focused on building “productive partnerships” between the livestreaming service and publishing organization, according to a press release announcement.
The deal is not quite yet a licensing deal. Instead, it’s a time window during which Twitch and the NMPA will negotiate an arrangement for handling music use on the platform going forward.
“We look forward to working together toward building long-lasting partnerships with Twitch,” NMPA president/CEO David Israelite tells Billboard. “This agreement provides the framework for that relationship to develop.”
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