PornHub Launches Record Label and Song Contest

Popular pornography website PornHub announced today that it’s launching a record label and contest to find a theme song. The news comes nearly two months after Coolio premiered his own music video on the site.

“We’ve always seen a strong music presence from the beginning of Pornhub … Artists upload their own stuff, like uncensored tracks and R-rated versions of songs. Some people come in and upload exclusive videos, so it creates a buzz for them.” — Matt Blake, PornHub

The winner will receive $5,000 towards a music video to be featured on with a guaranteed 500,000 views. The company’s VP Corey Price told Billboard the following:

“We’re looking for acts that aren’t necessarily porn-focused … We’re an ad-based network looking for content that appeals to our demographic. Mature lyrics for an adult audience; no boy bands or teen-pop, for instance.”

Coolio’s “Take It to the Hub” music video has received over 800,000 views since its July debut. Here’s a behind-the-scenes video of the shoot:

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