Desi Beats for DJs: How South Asian Music Moves Global Crowds

Desi 101: What Exactly Is Desi Music? Let’s clear something up: Desi isn’t a genre. It’s a cultural identity. “Desi” is how South Asians across the diaspor...
Jonathan Shecter aka “Shecky Green.” (Credit: L.E. Baskow / Las Vegas Weekly)
Jonathan Shecter aka “Shecky Green,” the co-founder of The Source magazine and current Editor-In-Chief for Cuepoint at Medium, was recently a guest on the Reflections of a DJ (R.O.A.D.) podcast.
A former director of programming for the Wynn, Shecky played a key role in negotiating DJ AM’s groundbreaking deal with Las Vegas’ PURE Nightclub in 2006.
During the convo, the show’s co-host Crooked asked Shecky about how he helped broker the deal. Shecky discusses how the negotiations went down and how it raised the bar for DJs going forward. He also talks about how the death of AM marked the beginning of the EDM era.
Reflections of a DJ is hosted by Las Vegas DJs Crooked, D-Miles, Neva, and Jaime Da Great.
Watch the clip and listen to the full interview below. New episodes go up on Wednesdays on iTunes and SoundCloud.
Desi 101: What Exactly Is Desi Music? Let’s clear something up: Desi isn’t a genre. It’s a cultural identity. “Desi” is how South Asians across the diaspor...
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