DJ RayRock. (Source: Instagram) The reemergence of nightlife and club culture after the first wave of COVID-19 is starting to occur slowly but surely...
Facebook has signed a “holistic” licensing agreement with Warner Music Group (WMG), according to a press release from the label. The deal means that Facebook is now partners with three major music companies, the others being Universal Music Group (UMG) and Sony/ATV.
The agreement will allow users to “create, upload and share videos with licensed music” from WMG’s catalog across Facebook, Messenger, Instagram, and Oculus.
Like the UMG and Sony deals, DJs and producers should be free to upload videos of their mixes, remixes, and routines that contain music from the label.
WMG’s family of labels includes Atlantic Records, Warner Bros. Records, and Parlophone. Their roster includes Skrillex, Ty Dolla $ign, Lil Uzi Vert, PartyNextDoor, Cardi B, and Ed Sheeran. They also control the catalogs of giants like the Wu-Tang Clan and Linkin Park.
WMG did not specify when users will be able to start using their content.
Warner/Chappell Global Digital Strategy EVP Eric Mackay said in the press release:
“The team at Facebook is creating a truly innovative product and is showing real commitment to its participation in the growth of the music business. We’ve taken our time to arrive at the best possible deal, one that recognises the value that music creates on social networks, while empowering our songwriters to reach audiences around the world.”
WMG Chief Digital Officer Ole Obermann added:
“Our partnership with Facebook will help expand the universe of music streaming and create supplementary revenue for artists. Fan-created video is one of the most personal, social and often viral ways that music is enjoyed, but its commercial potential is largely untapped.”