Facebook Developing Content ID System to Fight Copyright Infringement


Facebook is developing a content identification system to fight copyright infringement, reports the Financial Times.

According to a source that spoke with Billboard, the system is similar to YouTube’s Content ID, which identifies videos containing copyrighted music. When the system finds a match, YouTube does what the copyright holder asks it to do with the video: mute it, block it, leave it alone, or monetize it with ads.

The report follows an increase in copyright enforcement on Facebook, which has resulted in blocked videos and in some cases disabled accounts. Both pre-recorded and live videos have been affected.

The stepped up enforcement has been a rude awakening for DJs, as Facebook had long been a haven for mixes and turntablism routines. Takedowns and disabled accounts had been relatively rare, compared to YouTube and SoundCloud.

Facebook’s new content ID system will likely result in a further increase in blocked videos and disabled accounts.

“[Facebook sees] the huge amount of traffic music content is responsible for on their platform and [doesn’t] want to be on the wrong end of an artist fight,” a music industry source told Billboard. “They also see that there’s a potential opportunity to position themselves as friendly to content creators as opposed to YouTube, so they are working fast to get this right.”

Billboard also reports that Facebook is currently in talks with major labels to license content, though the Financial Times cited a source saying a deal would not be done before the spring.

“The reality for Facebook and YouTube is that more and more they are transitioning from tech platforms to media companies,” the source told Billboard. “And the more they look like media companies, the more they are going to have to act like them and respect creators and pay for content.”

Related: DJ Mixes Are Now Legal on SoundCloud, Says Founder

  • Tim Timski James-Parker

    I’ve already had live mixes taken down, basically DJ’ing is now illegal.

    • Monsieur B

      According to you, DJ’ing is putting others music online for your profit against their consent ?

      Not my definition lol

      • Tim Timski James-Parker

        my profit? when I buy the track and don’t charge to play?

      • Mainframe

        I’ve purchased hundreds of MP3s over the years because of DJ mixes. I know others who have, too. We wouldn’t have bought those tracks had it not been for DJs and their mixes.

  • Richard ‘Richie T’ Talmage

    Another reason to use original vinyl when DJing. I have successfully challenged all takedowns due to using original vinyl giving you acquired rights. This is because vinyl comes under mechanical copyright which takes presidence over any digital copyright.

    • Francisco Javier Reyes Oyarzo

      noup is not true

    • Surprising you’ve gotten away with that. The owner of a piece of phonographic vinyl does not have any mechanical copyright, which is something the original author holds, licenses are granted pertaining to this for the purpose of mechanical reproductions (more pressings), and is also used to collect royalties from said physical recordings’ public playback — one of the reasons venues in the USA have to pay performing rights organizations lump annual fees to have jukeboxes, music videos, karaoke, and/or DJs.

      • Richard ‘Richie T’ Talmage

        Not sure where you got your information from but I can confirm I am correct. (you seem to be picky about my posts, not sure why) However you need this disclaimer on all live vinyl streams:-

        (Copyright disclaimer: This performance is carried out using original vinyl records. This automatically gives me acquired rights to broadcast said material. For more info contact the PRS/MCPS alliance)

        • False.

          • Richard ‘Richie T’ Talmage


          • Mainframe

            Where in the world are you getting this info? Do you have a source?

          • Richard ‘Richie T’ Talmage

            Here in the UK it is down to the PRS/MCPS alliance.