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Spotify has announced a new feature that could transform the music industry.
The feature, which is part of the Spotify for Artists platform, enables acts to upload their music directly to the streaming service without the need for a third-party distributor or record label.
Right now, uploading is only available by invitation to a few hundred US-based independent artists, but Spotify says it will “bring upload to even more artists, labels, and teams in the future.”
By enabling artists to upload directly, Spotify has moved into the space of user-uploaded audio content, which has traditionally been dominated by SoundCloud.
It is the latest move by Spotify to work directly with artists. In July, the company introduced a tool that enables artists to submit their music for playlist consideration. And earlier this year, Spotify confirmed that it’s signing direct, non-exclusive deals with independent artists.
Learn more about the upload feature here.